Author: Ava Leone

Dotted Line Agency has named Mark Pavia as Head of Media and AI, as highlighted in Campaign’s Movers + Shakers.

Pavia joins the integrated agency to lead and scale its AI-enabled media and AEO (AI Engine Optimization) capabilities, bringing deep experience across media strategy, data, and emerging AI-driven approaches to brand discoverability and performance.

In his role, he will oversee media strategy, activation, and AI-powered visibility initiatives, helping clients navigate a rapidly evolving marketing landscape.

Thank you, Campaign Movers + Shakers, for helping us share the news.

Dotted Line Agency has appointed Mark Pavia as Head of Media & AI, expanding the agency’s leadership team and accelerating its investment in AI-enabled media, performance, and discoverability services.

A veteran media, data, and AI leader, Mark brings deep experience building and scaling modern media organizations at the intersection of strategy, technology, and performance. His background spans full-funnel media planning and activation, advanced analytics, and emerging AI-driven approaches to brand visibility—including AEO (Answer Engine Optimization) and AI-powered discoverability.

In his role, Mark will lead Dotted Line’s Media & AI practice, shaping how the agency helps brands navigate a rapidly changing marketing landscape. His focus includes integrating media, data, and AI to drive measurable growth—while ensuring brands remain visible, relevant, and competitive as consumer discovery continues to shift beyond traditional search.

“AI is fundamentally changing how people discover and engage with brands,” said Mark. “This moment demands a more integrated approach—one that blends media intelligence, creativity, and technology. Dotted Line is uniquely positioned to lead in this space, and I’m excited to help build what’s next.”

Mark’s appointment reinforces Dotted Line’s commitment to evolving beyond traditional media models and delivering future-ready solutions for growth-minded brands. By embedding AI-driven insights into media strategy and execution, the agency continues to sharpen its ability to connect brand building with performance outcomes.

“Mark’s leadership brings both clarity and momentum to where marketing is headed,” said Lauren Sweeney, Founder and CEO of Dotted Line. “As AI reshapes discoverability and decision-making, his expertise strengthens how we help clients multiply their potential—today and into the future.”

With Mark at the helm of Media & AI, Dotted Line continues to expand its integrated capabilities—helping clients move with confidence in a marketplace defined by rapid change and new opportunity.

Thank you, Roastbrief, for helping us share the news.

Read the full article here.

We’re excited to announce that Mark Pavia has officially joined Dotted Line as our Head of Media & AI.

Mark brings a rare blend of strategic media leadership, performance rigor, and forward-looking expertise in AI-driven marketing. With deep experience across full-funnel media strategy, analytics, and emerging technologies, he has built a career helping brands navigate complexity—and turn change into competitive advantage.

In his role, Mark will lead Dotted Line’s Media & AI practice, shaping how we help brands show up, perform, and stay visible in an increasingly AI-driven marketplace. From media strategy and activation to AI-powered discoverability, optimization, and measurement, he’ll guide how data, technology, and creativity come together to drive meaningful growth.

“Marketing is entering a fundamentally new era,” said Mark. “AI is changing how brands are discovered, evaluated, and chosen—and the opportunity is enormous for companies willing to rethink how media, data, and creativity work together. I’m excited to help Dotted Line and its clients lead into what’s next.”

Mark’s appointment reflects Dotted Line’s continued investment in modern marketing capabilities—ensuring our clients are not only keeping pace with change, but staying ahead of it. His leadership strengthens our ability to deliver integrated strategies that connect brand, performance, and technology in smarter, more effective ways.

We’re thrilled to have Mark on the team and energized by what his leadership means for our clients, our work, and the future of Dotted Line.

Thank you, Little Black Book, for helping us share the news.

See full coverage in Little Black Book.

As we begin a new year, we’re proud to share Dotted Line Agency’s 2025 Impact Report—a look back at a year of meaningful growth and a clear step forward into what’s next.

2025 marked a defining chapter for DLA. We continued evolving from a boutique, high-touch agency into a mid-sized strategic partner—expanding our leadership, capabilities, and the complexity of work we’re trusted to deliver.

A Changing Industry

AI isn’t a single algorithm — it’s an ecosystem of answer engines, reasoning models, and content. The marketing industry is shifting. Discovery is no longer limited to search results—it’s answers, summaries, and AI-driven recommendations. At the same time, AI is reshaping nearly every facet of marketing and advertising: how insights are uncovered, how ideas are developed, how creative is produced and optimized, and how performance is measured at scale.

In this environment, success isn’t about adopting more tools. It’s about building smarter systems—ones that combine human judgment with technology to move faster, work more efficiently, and deliver better outcomes without sacrificing quality or brand integrity.

How Creative Is Getting Smarter

In 2025, our teams pushed creative to work harder—designing brand systems, delivering integrated campaigns, and building performance-driven content. At Dotted Line, human creativity always comes first, now amplified by new workflows that let us test, refine, and scale with greater speed and precision. 

Introducing Multiply Potential

In response to these shifts, DLA introduced Multiply Potential—our operating system for growth.

Multiply Potential is how we align strategy, creative, and performance to accelerate outcomes. It guides how we diagnose opportunities, design solutions, and deliver work that creates clarity, momentum, and measurable impact. It reflects our belief that the strongest brands aren’t built by accident—they’re built through alignment.

Momentum, Recognition, and Growth

In 2025, DLA’s work earned recognition across healthcare, retail, education, and creative categories, alongside features in industry and regional business publications and continued thought leadership in Media + AI.

We also strengthened the foundation of our agency:

• Expanded senior leadership to elevate client experience and strategic rigor
• Grew our Media + AI practice to support visibility, relevance, and performance in an AI-first world
• Acquired long-tim, creative agency, The King Agency, adding depth in creative production, automotive and retail expertise, and senior talent
• Expanded beyond Richmond with a growing presence in Atlanta

These investments position DLA to support more complex challenges with confidence, creativity, and clarity.

Looking Ahead

At the center of everything we do is Multiply Potential—helping brands align ambition with execution and turn possibility into impact.

To our clients, partners, and team: thank you for the trust, collaboration, and energy you bring to this work. We’re proud of what we built together in 2025—and excited for what’s ahead.

Here’s to 2026 and the next chapter of multiplying potential.