What does happiness in the workplace mean for your agency?

After two-plus years of the pandemic, our world’s relationship to work looks completely different from the way it used to. We have a better understanding of what makes us feel fulfilled on the job and what leaves us feeling high and dry. We’ve learned that a rigid 9-to-5 schedule doesn’t work for everyone. We’ve decided […]

Scoop creative campaign embodies the spirit of Dotted Line

Last year, Dotted Line began taking steps to expand beyond its business-to-business (B2B) marketing foothold and deepen its business-to-consumer (B2C) portfolio. And when Associate Creative Director Mitchell Jordan and I hopped aboard in January, we came equipped with ideas to help Dotted Line make a real name for itself in B2C. One of our first […]

The Indispensable Blueprint at the Heart of Your Communications

By Mitchell Jordan I challenge you to think of a complex project that doesn’t start with a blueprint. An interior designer would never furnish a house without first consulting the master floorplan, and a novelist can’t delve into character development without at least mapping out a rough table of contents. The same logic applies when […]

Why No Two Website Strategies Should Look the Same

By: Jason Anderson If there was ever a time to dive headfirst into a website design project, 2021 is that time. As stay-at-home guidelines push businesses further into the virtual realm, compelling online touchpoints have never been more critical. Plus, with so many big projects on hold, this unexpected downtime presents a great opportunity to […]