Open Position | Contract
Richmond, VA | Hybrid
About Us
Dotted Line is an award-winning, strategically inspired creative agency that focuses on three core areas: brand, creative, and content. Our growing roster of national and regional clients have one thing in common: each is a highly ambitious company looking to drive sustainable growth. To support their ambitious goals, we hire top performers across creative, advertising, and communications.
Recognized as a top place to work in Virginia, Dotted Line is a values-led organization, driving our commitment to our clients, the work, and one another. Our team members love working here because of our clear vision, strong culture, collaborative process, investment in personal and professional development, and transparent communications. Visit us at www.dottedline.agency to learn more about our team and approach.
About You
You are a trend-obsessed, fast-moving creator who lives on the pulse of what’s happening now. You don’t just consume social media; you understand the mechanics of why a video works and how to translate retail products into viral-worthy organic moments.
You thrive in the “scroll”—spotting a sound, a format, or a meme before it hits the mainstream and knowing exactly how to pivot it for a brand. You take pride in your ability to pick up a camera (or a phone), capture the right angles, and edit with a rhythm that keeps people watching. You are a self-starter who values speed without sacrificing quality, and you’re eager to show how organic content can drive real results in a fast-paced retail environment.
Specifically, you:
- Have a diverse portfolio that showcases a strong eye for aesthetics, storytelling, and retail-focused organic content.
- Are an expert in short-form video platforms ( Ex. Reels) and native editing tools.
- Possess a deep understanding of current trends and the ability to execute on them with an “hour-to-hour” mindset.
- Are comfortable working in a retail-heavy environment where product features and aesthetic displays are key.
- Thrive on feedback and collaboration, working directly with a Social Media Supervisor to hit tight deliverables.
- Are motivated by the challenge of high-volume content creation and quick-turnaround deadlines.
- Bring a proactive, “get it done” attitude to every shoot and edit.
About the Job
As a Freelance Content Creator, you will be the engine behind our organic social presence. This role has the opportunity to turn into a full-time role where you will start by proving your rhythm and creative flair, with the goal of transitioning into a permanent member of our team. You’ll work hand-in-hand with our Social Media Supervisor to turn high-level strategies into thumb-stopping content. From on-site retail shoots to rapid-response trend captures, you’ll ensure our brand is always part of the conversation.
In this role, you will:
- Conceptualize, shoot, and edit high-quality organic content for Meta platforms.
- Monitor social trends daily and pitch ways to integrate retail products into relevant cultural moments.
- Execute quick-turnaround content requests, moving from strategy to “final deliverable” with efficiency.
- Work directly with the Social Media Supervisor to ensure all content aligns with brand voice and campaign goals.
- Manage your own workflow to meet deadlines.
- Stay organized with assets, ensuring all raw and edited files are delivered according to team standards.
Desired Experience
- 2+ years of experience creating content for a brand, agency, or high-growth personal channel.
- A portfolio or social handle link that demonstrates your skill in lighting, framing, and rhythmic editing.
- Proficiency in CapCut, Canva, or similar desktop editing suites.
- Proven ability to work under tight deadlines in a high-volume environment.
- Strong communication skills and the ability to take creative direction and run with it.
- A background in or passion for the retail industry is highly preferred.
If interested, please send your resume to emma@dottedline.agency.