Project Description

celebrate! RVA

Where joy empowers.


celebrate! RVA is a Richmond-born non-profit that provides birthday parties in a safe environment for disadvantaged children who otherwise would not have a chance to participate in some of life’s small joys. The group was preparing to open a new center, and they needed help updating their message and getting the word out about their work.


Dotted Line was honored to help with this very special and personal mission. To start, we updated the brand positioning for celebrate! RVA and created corresponding collateral and marketing content. We also provided an update to the group’s website to provide additional information and get to the “heart” behind its focus. And because fundraising is crucial to non-profits, we developed a fundraising marketing strategy to help them succeed.

Updated Brand Strategy

Collateral Design

Website Content and Updates

Fundraising Strategy

Celebrate RVA Image Collage

Slide celebrate RVA Website Slide celebrate RVA Website Slide celebrate RVA Website

“We felt like we were constantly on the same page…it was like Dotted Line Collaborations had become a part of the Celebrate!RVA team. I appreciated how interactive the team was. They went above and beyond.”

Julia Warren, Founder, celebrate! RVA