Ginger Juice is a Richmond juice bar, restaurant and juice retailer that was founded by a Mom who started making juices for her son and wanted to help more people feel better. The company was looking to open a second location, but to expand successfully, it needed better definition of its brand identity and a better way to get the word out.
Ginger Juice needed a strategy to promote its products and drive traffic to its new store. But before we could create content, we had to take a step back and assess the overall brand message.We started with a competitive analysis and soon realized that no one in Richmond had cracked the code on the lifestyle juice bar. Once we knew that, our strategy was clear: Develop a Ginger Juice lifestyle as crave-able as its juices.
We created a brand personality around the idea of being “beautifully nourished” — taking care of yourself so that you can look and feel your best. By collaborating closely with Ginger Juice founder Erin Powell, we were able to translate her vision for the brand into an actionable strategy.