Project Description

Innovation Lab Website

Let’s transform healthcare together.


The Innovation Lab, the healthcare incubation arm of the Innovation Institute, collaborates with physicians, clinicians and healthcare workers to cultivate ideas, produce medical technologies and solutions and bring innovations to market.  In the 5 years since its inception, the Lab had started to see positive outcomes from the innovations they were bringing to market.  In order to continue its growth trajectory, Lab leadership wanted to better understand their place in the innovation ecosystem and find a way to more effectively tell their story to potential innovators and sponsors.


Dotted Line was asked to update and reshape the Innovation Lab’s online aesthetic in a way that corresponded to the current Institute brand, but also established the Lab as its own entity. Starting with in-depth brand research and strategy and then shifting to creative execution, we completed a total refresh of the Innovation Lab’s online presence, including a brand-new look, incorporation of innovator success stories and an interactive product catalog to aid user experience and commercialization efforts.

Brand Strategy

Website Development

UX Planning

Creative Execution