Spinnaker Consulting Group is a fast-growing management consulting firm with a team of experts with real-world business experience helping Fortune 200 companies navigate complex business challenges. Despite the firm’s rapid growth, Spinnaker needed a messaging strategy that would help it make a name for itself in the marketplace and tell the story of its successes to build credibility.
We started by clarifying the firm’s message: What was the story they wanted to tell? Once we had that down, we got to work developing a unique look for the brand, a powerful messaging platform, and a robust strategy for positioning the firm as thought leaders by sharing original content through blogs, case studies, LinkedIn posts, emails and an updated website. The Dotted Line team also employed digital advertising to gain more exposure for content posted on LinkedIn.
Spinnaker Consulting Group experienced unprecedented growth as a result of its clarified brand. The digital component of our marketing strategy grew LinkedIn followers by 78% and increased online engagement by 104%.