Project Description

VCU Innovation Gateway

Bringing ideas to life.

Situation

VCU Innovation Gateway is a unit of VCU’s Office for Research Innovation that works to protect and commercialize VCU inventions and creations. VCU came to Dotted Line in search of help naming and branding the organization’s new licensing programs that were created to make intellectual property licensing more business friendly and accelerate the commercialization of research discovering.

Solution

In order to help VCU Innovation Gateway clarify its story and attract new audiences, we quickly got to work developing naming and organizational positioning for this unique offering, starting with research on similar programs.We then designed website content and collateral pieces based on the new positioning. And because VCU needed to get the word out to attract the right people to its new offering, we put together a public relations plan that would find and speak to relevant audiences.

Brand Development and Strategy

Website Content and Collateral Design

Public Relations Content and Strategy

VCU Innovation Gateway Brochure Cover

VCU Innovation Gateway Brochure Interior
VCU Innovation Gateway Website