https://dottedline.agency/ Growth Starts with Connecting the Dots. en-us https://dottedline.agency/news/dotted-line-agency-launched-a-new-campaign-for-car-dealership-first-team https://dottedline.agency/news/dotted-line-agency-launched-a-new-campaign-for-car-dealership-first-team Thu, 25 Jun 2026 18:05:22 GMT https://dottedline.agency/news/dotted-line-agency-launches-humorous-campaign-for-first-team-auto-group-5 https://dottedline.agency/news/dotted-line-agency-launches-humorous-campaign-for-first-team-auto-group-5 Thu, 25 Jun 2026 18:04:32 GMT https://dottedline.agency/news/dotted-line-agency-launches-humorous-campaign-for-first-team-auto-group-4 https://dottedline.agency/news/dotted-line-agency-launches-humorous-campaign-for-first-team-auto-group-4 Thu, 25 Jun 2026 18:03:27 GMT https://dottedline.agency/news/dotted-line-agency-launches-humorous-campaign-for-first-team-auto-group-3 https://dottedline.agency/news/dotted-line-agency-launches-humorous-campaign-for-first-team-auto-group-3 Thu, 25 Jun 2026 18:02:27 GMT https://dottedline.agency/news/humorous-campaign-for-auto-group https://dottedline.agency/news/humorous-campaign-for-auto-group Thu, 25 Jun 2026 18:01:37 GMT https://dottedline.agency/news/first-team-auto-group-puts-the-meaning-of-forever-to-the-test https://dottedline.agency/news/first-team-auto-group-puts-the-meaning-of-forever-to-the-test Thu, 25 Jun 2026 18:00:07 GMT https://dottedline.agency/news/dotted-line-agency-launches-humorous-campaign-for-first-team-auto-group-2 https://dottedline.agency/news/dotted-line-agency-launches-humorous-campaign-for-first-team-auto-group-2 Thu, 25 Jun 2026 17:55:57 GMT https://dottedline.agency/news/dotted-line-agency-launches-humorous-campaign-for-first-team-auto-group https://dottedline.agency/news/dotted-line-agency-launches-humorous-campaign-for-first-team-auto-group Thu, 25 Jun 2026 17:39:02 GMT https://dottedline.agency/news/answer-engine-optimization-aeo-how-brands-win-in-ai-search https://dottedline.agency/news/answer-engine-optimization-aeo-how-brands-win-in-ai-search Wed, 10 Jun 2026 12:00:00 GMT The attention economy is fragmented. For many ambitious brands, the biggest blocker to growth is not a lack of effort: it is misaligned systems. We believe potential is not fixed: it is meant to be multiplied. https://dottedline.agency/news/lbb-stop-optimising-for-acceptance-the-lesson-that-shaped-dotted-line-agency https://dottedline.agency/news/lbb-stop-optimising-for-acceptance-the-lesson-that-shaped-dotted-line-agency Fri, 05 Jun 2026 15:54:30 GMT In her latest feature with LBB Online, Dotted Line Founder and CEO Lauren Sweeney shares the defining moment that led her to rethink the traditional agency model and build something more relevant for modern brands. She discusses the power of clarity, the shift from outputs to outcomes, and why helping brands earn the right to […] https://dottedline.agency/news/dla-named-lead-agency-for-green-front-furniture https://dottedline.agency/news/dla-named-lead-agency-for-green-front-furniture Wed, 04 Mar 2026 20:08:48 GMT Dotted Line Agency has been named the lead agency for Green Front Furniture, as reported by MediaPost. The Richmond-based, multi-generational retailer selected DLA to lead its integrated brand, media, and performance strategy as it enters its next phase of growth. The partnership reflects a shared focus on modernizing marketing infrastructure, elevating brand storytelling, and driving […] https://dottedline.agency/news/campaigns-movers-shakers https://dottedline.agency/news/campaigns-movers-shakers Mon, 02 Feb 2026 16:07:24 GMT Dotted Line Agency has named Mark Pavia as Head of Media and AI, as highlighted in Campaign’s Movers + Shakers. Pavia joins the integrated agency to lead and scale its AI-enabled media and AEO (AI Engine Optimization) capabilities, bringing deep experience across media strategy, data, and emerging AI-driven approaches to brand discoverability and performance. In his role, […] https://dottedline.agency/news/dotted-line-expands-media-leadership-with-mark-pavia-to-advance-ai-driven-media-aeo https://dottedline.agency/news/dotted-line-expands-media-leadership-with-mark-pavia-to-advance-ai-driven-media-aeo Mon, 02 Feb 2026 16:00:44 GMT Dotted Line Agency has appointed Mark Pavia as Head of Media & AI, expanding the agency’s leadership team and accelerating its investment in AI-enabled media, performance, and discoverability services. A veteran media, data, and AI leader, Mark brings deep experience building and scaling modern media organizations at the intersection of strategy, technology, and performance. His background […] https://dottedline.agency/news/mark-pavia-named-head-of-media-ai-at-dotted-line-agency https://dottedline.agency/news/mark-pavia-named-head-of-media-ai-at-dotted-line-agency Mon, 02 Feb 2026 15:55:03 GMT We’re excited to announce that Mark Pavia has officially joined Dotted Line as our Head of Media & AI. Mark brings a rare blend of strategic media leadership, performance rigor, and forward-looking expertise in AI-driven marketing. With deep experience across full-funnel media strategy, analytics, and emerging technologies, he has built a career helping brands navigate […] https://dottedline.agency/news/how-dla-multiplied-potential-in-2025 https://dottedline.agency/news/how-dla-multiplied-potential-in-2025 Wed, 21 Jan 2026 21:40:38 GMT As we begin a new year, we’re proud to share Dotted Line Agency’s 2025 Impact Report—a look back at a year of meaningful growth and a clear step forward into what’s next. 2025 marked a defining chapter for DLA. We continued evolving from a boutique, high-touch agency into a mid-sized strategic partner—expanding our leadership, capabilities, […] https://dottedline.agency/news/avo-the-next-evolution-beyond-aeo-and-geo https://dottedline.agency/news/avo-the-next-evolution-beyond-aeo-and-geo Tue, 09 Dec 2025 21:46:26 GMT By Mark Pavia | Head of Media & AI, Dotted Line Agency Over the past year, two new buzzwords have been making the rounds in marketing circles: AEO (AI Engine Optimization) and GEO (Generative Engine Optimization). Both capture a real shift — that AI is no longer just another channel; it’s becoming the interface between people and […] https://dottedline.agency/news/from-cost-center-to-growth-capital-how-to-give-brand-a-seat-at-the-revenue-table https://dottedline.agency/news/from-cost-center-to-growth-capital-how-to-give-brand-a-seat-at-the-revenue-table Mon, 03 Nov 2025 14:50:34 GMT In Part 1 of this series, Lauren Sweeney, Founder and CEO at Dotted Line, argued that brand budgets are on the chopping block unless they can prove measurable revenue impact. The good news? When brand is built into the revenue conversation from the start, it stops being a discretionary line item and becomes growth capital. […] https://dottedline.agency/news/dotted-line-acquires-the-king-agency-expanding-our-vision-to-multiply-potential-2 https://dottedline.agency/news/dotted-line-acquires-the-king-agency-expanding-our-vision-to-multiply-potential-2 Fri, 24 Oct 2025 07:37:00 GMT Big News! Dotted Line was featured on Indie Tracker. We’re expanding our reach, multiplying potential, and taking creativity to the next level with our acquisition of The King Agency. https://dottedline.agency/news/dotted-line-agency-acquires-richmond-peer https://dottedline.agency/news/dotted-line-agency-acquires-richmond-peer Thu, 23 Oct 2025 19:37:14 GMT Our CEO and Founder, Lauren Sweeney, shared exciting news with Virginia Business: Dotted Line has acquired Richmond’s King Agency. In the article, Lauren reflects on what this milestone means for the agency’s evolution. From strengthening our creative capabilities to deepening our local impact, this move marks another step in Dotted Line’s journey to build a […] https://dottedline.agency/news/marketing-firm-dotted-line-acquires-local-peer-the-king-agency https://dottedline.agency/news/marketing-firm-dotted-line-acquires-local-peer-the-king-agency Thu, 23 Oct 2025 19:34:26 GMT Dotted Line is a dynamic, fast-growing marketing agency based in Richmond, VA, known for bringing bold ideas and smart strategies to life. Since launching in 2014, founder and CEO Lauren Sweeney has built a powerhouse team that helps brands like Bon Secours, Richmond United, and Sports Backers connect with their audiences through standout branding, creative, […] https://dottedline.agency/news/if-your-brand-cant-prove-revenue-impact-its-on-the-chopping-block https://dottedline.agency/news/if-your-brand-cant-prove-revenue-impact-its-on-the-chopping-block Thu, 23 Oct 2025 17:33:57 GMT In 2025, every marketing dollar is under a microscope. Economic uncertainty, interest rate volatility, and the rapid commoditization of creative content through AI have changed the rules. CFOs are demanding tighter ROI models. Boards are questioning brand budgets. And companies that can’t link brand spend to business growth are seeing those budgets reallocated — often […] https://dottedline.agency/news/dotted-line-acquires-the-king-agency-expanding-our-vision-to-multiply-potential https://dottedline.agency/news/dotted-line-acquires-the-king-agency-expanding-our-vision-to-multiply-potential Tue, 30 Sep 2025 16:48:10 GMT At Dotted Line, we’ve always believed in multiplying potential—for our clients, our people, and our community. Today, we’re proud to share an exciting step forward. Dotted Line has acquired The King Agency (TKA), a Richmond-based creative firm with over 25 years of expertise in brand building, consumer advertising, and social media. This acquisition brings TKA’s […] https://dottedline.agency/news/from-metrics-to-meaning-turning-data-curiosity-into-creative-breakthroughs https://dottedline.agency/news/from-metrics-to-meaning-turning-data-curiosity-into-creative-breakthroughs Fri, 08 Aug 2025 16:03:59 GMT Curiosity is the fuel behind every creative breakthrough. In this latest feature from Little Black Book, DLA’s Chief Client Officer, Leslie Griles, shares how Dotted Line turns data into insight—and insight into impact. From brand strategy to campaign execution, it all starts with asking the right questions. Read the full LBB piece: Turning Data Curiosity into Creative […] https://dottedline.agency/news/adage-agency-news-you-need-to-know-this-week https://dottedline.agency/news/adage-agency-news-you-need-to-know-this-week Tue, 22 Jul 2025 14:39:13 GMT Dotted Line named Leslie Griles, former director of brand partnerships at The Martin Agency, as its first chief client officer. Read the full article on Ad Age here. https://dottedline.agency/news/lbb-wi-fi-wishes-campaign-inspired-by-generosity https://dottedline.agency/news/lbb-wi-fi-wishes-campaign-inspired-by-generosity Wed, 16 Jul 2025 13:11:46 GMT In our latest feature on LBB Online, Dotted Line Associate Account Director Christine Valle explores the Wi‑Fi Wishes campaign—an initiative that beautifully blends creativity with purpose. The campaign surprised a deserving family with a full-home Wi‑Fi upgrade and tech bundle, then expanded into a multi-channel activation that drove remarkable results. By partnering with Sunday Friends, the campaign […] https://dottedline.agency/news/leslie-griles-named-chief-client-officer-at-dotted-line https://dottedline.agency/news/leslie-griles-named-chief-client-officer-at-dotted-line Mon, 07 Jul 2025 21:41:31 GMT We’re thrilled to announce that Leslie Griles has officially stepped into the role of Chief Client Officer at Dotted Line.  Since joining us as a Client Services Advisor earlier this year, Leslie has quickly become an indispensable part of our team, guiding complex client engagements, sharpening our strategic approach, and mentoring our people along the […] https://dottedline.agency/news/dla-wins-six-2024-healthcare-advertising-awards https://dottedline.agency/news/dla-wins-six-2024-healthcare-advertising-awards Sat, 07 Jun 2025 15:15:38 GMT Dotted Line Agency was honored with six awards at the 2024 Healthcare Advertising Awards, one of the industry’s largest and most respected competitions. Our work with MedRVA Healthcare and Holon Health was recognized across multiple categories, celebrating excellence in brand strategy, campaign creative, and digital experience. These wins reflect our continued commitment to building purpose-driven healthcare brands that connect […] https://dottedline.agency/news/dla-wins-at-richmond-ad-club-awards https://dottedline.agency/news/dla-wins-at-richmond-ad-club-awards Sat, 07 Jun 2025 15:13:24 GMT Dotted Line Agency earned recognition at this year’s Advertising Club of Richmond awards, known as the Richmond Show, for two standout projects. The Holon Health brand and digital experience, as well as the Twist “WiFi Wishes” campaign, each received honors in the Interactive category.  These accolades at Richmond’s premier advertising awards event underscore DLA’s excellence in creative brand development and […] https://dottedline.agency/news/branding-isnt-enough-just-ask-pinocchio https://dottedline.agency/news/branding-isnt-enough-just-ask-pinocchio Tue, 29 Apr 2025 14:24:38 GMT By Ron Villacarillo, Head of Creative at Dotted Line There are a lot of brands out there that remind me of Pinocchio. Not the sweet, wooden boy from the first page, but the awkward in-between version. The one dressed up, talking the talk, trying really hard to be “real,” but still, deep down, made of […] https://dottedline.agency/news/lbb-women-founders-building-a-new-kind-of-industry https://dottedline.agency/news/lbb-women-founders-building-a-new-kind-of-industry Wed, 19 Mar 2025 12:57:05 GMT In our latest feature on LBB Online, Dotted Line’s Founder and CEO, Lauren Sweeney, joins a group of trailblazing women founders redefining the creative industry. She shares insights on the evolving agency landscape, the importance of building strong client relationships, and how fostering a values-driven culture can drive long-term success. As the industry shifts, these […] https://dottedline.agency/news/lauren-sweeney-on-entrepreneurship-ownership https://dottedline.agency/news/lauren-sweeney-on-entrepreneurship-ownership Tue, 04 Mar 2025 13:54:11 GMT Our CEO and Founder, Lauren Sweeney, joined the Own It podcast to share her insights on leadership, entrepreneurship, and building a modern agency. In this conversation with host Casey Jacox, Lauren discusses the lessons she’s learned from scaling Dotted Line, the mindset shifts that have shaped her journey, and how embracing ownership has fueled both personal and […] https://dottedline.agency/news/richmond-united-launches-new-era-for-youth-soccer-with-dotted-line-agency-partnership https://dottedline.agency/news/richmond-united-launches-new-era-for-youth-soccer-with-dotted-line-agency-partnership Fri, 24 Jan 2025 15:14:03 GMT Richmond’s youth soccer scene just got a major boost with the unification of the Richmond Strikers and Richmond Kickers under the new Richmond United brand and relaunch from Dotted Line Agency. This collaboration promises to elevate youth athletics across the region and on the national stage with a fresh vision and impactful identity. Read more […] https://dottedline.agency/news/a-look-back-a-step-forward-dlas-2024-impact-report https://dottedline.agency/news/a-look-back-a-step-forward-dlas-2024-impact-report Mon, 13 Jan 2025 01:34:08 GMT As we dive into the new year and reacquaint ourselves with the flurry of emails, meetings, and new goals, we’d like to pause for just a moment. Before we charge ahead, let’s make one final toast to our clients, our partners, and our incredible team. Here’s to making 2024 a milestone year for DLA. For […] https://dottedline.agency/news/twist-broadband-taps-dotted-line-agency-to-help-free-cable-customers-from-bad-wi-fi https://dottedline.agency/news/twist-broadband-taps-dotted-line-agency-to-help-free-cable-customers-from-bad-wi-fi Mon, 04 Nov 2024 14:06:37 GMT Are you tired of dealing with hidden fees, slow Wi-Fi, and horrible customer service associated with traditional wired internet providers? Twist Broadband, a startup that aims to revolutionize the home internet experience, hears you. They have partnered with the creative minds at Dotted Line Agency to deliver a playful yet powerful marketing campaign that personifies […] https://dottedline.agency/news/lbb-creative-lessons-from-dlas-head-of-creative https://dottedline.agency/news/lbb-creative-lessons-from-dlas-head-of-creative Wed, 09 Oct 2024 00:25:22 GMT In our latest interview featured on LBBOnline, DLA’s Head of Creative, Ron Villacarillo explores the dynamic relationship between agencies and their clients when it comes to creative ideation. While agencies bring expertise and strategic thinking to the table, some of the best and most innovative ideas often originate from the clients themselves. By fostering a […] https://dottedline.agency/news/ron-villacarillo-named-head-of-creative-at-dotted-line-agency https://dottedline.agency/news/ron-villacarillo-named-head-of-creative-at-dotted-line-agency Fri, 19 Jul 2024 17:28:27 GMT Independent, award-winning marketing agency Dotted Line has hired ad agency veteran creative leader Ron Villacarillo as Head of Creative. Villacarillo reports directly to Lauren Sweeney, Founder and CEO of Dotted Line. Villacarillo brings a wealth of experience, having worked with agencies nationwide, shaping brands from Fortune 100 companies to non-profits. His diverse portfolio reflects his deep […] https://dottedline.agency/news/dla-earns-bronze-award-from-advertising-club-of-richmond https://dottedline.agency/news/dla-earns-bronze-award-from-advertising-club-of-richmond Tue, 04 Jun 2024 19:15:47 GMT Honored to share that our rebrand work for Shades of Light has earned us a bronze award in the Design category at this year’s Richmond Show! It’s humbling to stand among such creative giants in the Richmond community. Thank you Advertising Club of Richmond. Massive thanks to Shades of Light for trusting us with their vision, and to […] https://dottedline.agency/news/dla-5x-winner-hdma https://dottedline.agency/news/dla-5x-winner-hdma Tue, 05 Mar 2024 15:56:49 GMT A big congratulations to the team and to our clients as DLA takes home a gold, a bronze, and three merit awards at the Healthcare Digital Marketing Awards. Thank you to all of the many people involved in making work that gets notices—work that works. https://dottedline.agency/news/tech-partners-podcast-interview-with-lauren-sweeney https://dottedline.agency/news/tech-partners-podcast-interview-with-lauren-sweeney Thu, 30 Nov 2023 15:00:29 GMT Our CEO and Founder Lauren Sweeney spoke about what she brings as “Something Extra” to this podcast from our friends at Technology Partners. Host Lisa Nichols – and Technology Partners CEO – interviews to share their stories and show us what it takes to influence, encourage, and be a true leader in our daily lives. […] https://dottedline.agency/news/optimize-your-marketing-efforts-and-watch-your-roi-increase https://dottedline.agency/news/optimize-your-marketing-efforts-and-watch-your-roi-increase Tue, 01 Aug 2023 15:22:14 GMT Every successful company focuses on attracting new customers or deepening relationships with its existing customers. One critical way to do that is with effective marketing – of your product, your service or your people. But are you spending enough time and energy analyzing your data? Your aim is to determine if you’re getting the best […] https://dottedline.agency/news/how-the-right-teams-help-you-reach-your-marketing-growth-goals-faster https://dottedline.agency/news/how-the-right-teams-help-you-reach-your-marketing-growth-goals-faster Mon, 22 May 2023 14:09:53 GMT By Lauren Sweeney Emerging companies often focus on developing a silver-bullet marketing approach or a proprietary process or product to help sell – important elements in the scaling journey of a business. But many of those companies fail to invest energy or resources into where ideation starts. An effective marketing formula draws in both art […] https://dottedline.agency/news/how-purposeful-creative-solutions-turn-attention-into-measurable-growth https://dottedline.agency/news/how-purposeful-creative-solutions-turn-attention-into-measurable-growth Wed, 12 Apr 2023 15:43:11 GMT By Lauren Sweeney My daughter just celebrated her 4th birthday. As a parent, I’m enjoying this time because many of the small moments we often look past as adults come as a big deal to her. Her latest fascination is staring at the night sky and counting stars. She points out the moon and draws […] https://dottedline.agency/news/mind-over-mountain-five-lessons-im-taking-into-2023 https://dottedline.agency/news/mind-over-mountain-five-lessons-im-taking-into-2023 Wed, 18 Jan 2023 17:44:28 GMT By Lauren Sweeney In late August, I stood at the base of a mountain in Utah. Over the next 36 hours, I hiked it 13 times up and down, struggling each time to gather the energy to repeat my ascent. By late afternoon on the second day, I had hiked 29,029 vertical feet — roughly […] https://dottedline.agency/news/dotted-line-named-one-of-adweeks-2022-fastest-growing-agencies https://dottedline.agency/news/dotted-line-named-one-of-adweeks-2022-fastest-growing-agencies Mon, 24 Oct 2022 13:32:25 GMT We’re excited to rank 22nd among Adweek’s 2022 Fasting Growing Agencies, an annual recognition honoring the 75 agencies large and small from all over the world who have achieved significant growth over the past three years. With a growth rate of 217%, we also rank 8th among women-led agencies and 3rd in the Southeast. https://www.adweek.com/fastest-growing-agencies/2022/ https://dottedline.agency/news/jonathan-goldberg-joins-dotted-line-as-first-ecd https://dottedline.agency/news/jonathan-goldberg-joins-dotted-line-as-first-ecd Thu, 15 Sep 2022 15:58:17 GMT Dotted Line has named Jonathan Goldberg the agency’s first executive creative director. He is tasked with elevating the creative output Dotted Line produces for brands including Worksite Labs, Bon Secours Mercy Health and Shades of Light. A 25-year advertising veteran, Jonathan has served as a senior creative at Ogilvy DC, Mono Minneapolis and Arts & […] https://dottedline.agency/news/dotted-line-makes-2022-inc-5000-list https://dottedline.agency/news/dotted-line-makes-2022-inc-5000-list Tue, 30 Aug 2022 13:23:34 GMT For the first time, Dotted Line has been named to Inc. 5000, a list of fastest-growing private companies in the United States. After reporting revenue growth of 294%, the agency is thrilled to debut at No. 2,039 – more than halfway up the magazine’s list. This makes it the highest ranked advertising and marketing firm […] https://dottedline.agency/news/dottedline-agency-tuesday-thought-power-of-what-we-say https://dottedline.agency/news/dottedline-agency-tuesday-thought-power-of-what-we-say Mon, 08 Aug 2022 21:21:31 GMT Last week, I took off on another training hike in preparation for the 29029 Everesting challenge, now coming up in less than a month. Our group, which included my colleague Emily Shane and two others, selected an 18-mile trail, which we covered in about 8.5 hours. This was a big step toward our Everesting experience, […] https://dottedline.agency/news/tuesday-thought-why-you-should-set-impossible-goals https://dottedline.agency/news/tuesday-thought-why-you-should-set-impossible-goals Tue, 12 Jul 2022 14:40:22 GMT Every year, I set a big personal goal. A goal so large that it seems impossible to reach. But then, when I succeed, the impacts of crossing that threshold brings benefits I’ll reap the other 364 days of the year.  Entrepreneur and business leader Jesse Itzler calls this kind of endeavor a Misogi Challenge. By design, […] https://dottedline.agency/news/dotted-line-ceo-earns-virginia-business-women-in-leadership-award https://dottedline.agency/news/dotted-line-ceo-earns-virginia-business-women-in-leadership-award Thu, 07 Jul 2022 15:53:28 GMT Lauren Sweeney, founder and CEO of Dotted Line, was named one of the 2022 Women in Leadership by Virginia Business. This year’s list honors 42 women, culled from more than 300 nominations, who set the standard for leadership in business and nonprofit agencies of all sizes across the state.  Continue to Virginia Business for the […] https://dottedline.agency/news/tuesday-thought-company-culture-results https://dottedline.agency/news/tuesday-thought-company-culture-results Tue, 24 May 2022 16:51:09 GMT When teams put their core principles into action, they find themselves on a clear path to achieve desired results. Whether we refer to them as principles or values, these guiding tenets come alive in people’s daily conversations, decisions, and choices. If you need further convincing, just look at Cheryl Bachelder, former CEO of Popeyes Louisiana […] https://dottedline.agency/news/happiness-in-the-workplace https://dottedline.agency/news/happiness-in-the-workplace Tue, 17 May 2022 17:21:04 GMT After two-plus years of the pandemic, our world’s relationship to work looks completely different from the way it used to. We have a better understanding of what makes us feel fulfilled on the job and what leaves us feeling high and dry. We’ve learned that a rigid 9-to-5 schedule doesn’t work for everyone. We’ve decided […] https://dottedline.agency/news/grow-your-b2c-audience-with-these-3-b2b-marketing-tools https://dottedline.agency/news/grow-your-b2c-audience-with-these-3-b2b-marketing-tools Fri, 08 Apr 2022 19:29:50 GMT Business-to-consumer (B2C) marketing often comes more naturally to marketers than business-to-business (B2B). It’s in our nature to relate to other people – to draw from our emotions, passions and other human tendencies – which is what B2C is all about. It feels less natural to appeal to whole organizations rather than the individuals within them […] https://dottedline.agency/news/tuesday-thought-how-the-golden-rule-drives-success https://dottedline.agency/news/tuesday-thought-how-the-golden-rule-drives-success Tue, 05 Apr 2022 13:35:08 GMT “A successful team is many voices with a single heart.” – John C. Maxwell “Relationships help us to define who we are and what we can become. Most of us can trace our successes to pivotal relationships.” – Donald Clifton and Paula Nelson ••• Dotted Line’s core values guide how we work with each other […] https://dottedline.agency/news/test-your-marketing-strategy https://dottedline.agency/news/test-your-marketing-strategy Wed, 23 Mar 2022 14:05:37 GMT Here are 3 questions mid-size brands should ask themselves to find out. Growing a middle-market brand is no small feat. You’re often competing in markets that are dominated by big players and saturated with energetic startups. Many of our clients come to us looking to solve this challenge through marketing, trusting we’ll turn their promotional […] https://dottedline.agency/news/brand-refresh https://dottedline.agency/news/brand-refresh Fri, 18 Mar 2022 20:33:21 GMT A lot has changed in the past year for Dotted Line: our size, our clientele, our growing presence in the Richmond marketing space. But one thing that we didn’t expect to change as much as it did was our brand identity. Earlier this year, as we began re-assessing our target audience, we tapped one of […] https://dottedline.agency/news/re-engineering-habits https://dottedline.agency/news/re-engineering-habits Tue, 08 Mar 2022 21:28:04 GMT “Vision without action is just a dream.” – Joel Arthur Baker “Destiny is not a mystery. Destiny is daily habits. It’s mind over matter. It’s nurture over nature. It’s a daily grind in the same direction. Show me your habits. I’ll show you your future.” – Mark Batterson ••• I’ve never been a big fan of setting ambitious […] https://dottedline.agency/news/six-ways-to-produce-award-worthy-marketing-content-for-clients https://dottedline.agency/news/six-ways-to-produce-award-worthy-marketing-content-for-clients Thu, 24 Feb 2022 15:06:32 GMT Getting to great work starts and ends with a trusting and collaborative relationship. The most memorable modern marketing campaigns (the Geico Gecko or Progressive’s Flo come to mind) are the ones that play off relatable, human interactions and remind audiences a bit of themselves. These and other popular advertising mascots show us that, behind the […] https://dottedline.agency/news/announcing-pr-dailys-content-marketing-awards-finalists https://dottedline.agency/news/announcing-pr-dailys-content-marketing-awards-finalists Thu, 24 Feb 2022 14:59:54 GMT For its lead-generation campaign for Tech Knowledge Associates (TKA), Dotted Line has been named a finalist in three categories of PR Daily’s Content Marketing Awards. The agency is up for Content Marketing Strategy of the Year, as well as the year’s best B2B campaign and best use of content marketing for the purpose of lead […] https://dottedline.agency/news/12th-annual-best-places-to-work-list https://dottedline.agency/news/12th-annual-best-places-to-work-list Thu, 24 Feb 2022 14:54:01 GMT Dotted Line snagged the #62 spot on Virginia Business’ 2022 Best Places to Work list in the small-employers category. Its selection was based on employee surveys that benchmarked Dotted Line on a list of core values, including leadership, corporate culture, work environment and overall engagement. The agency competed with more than 200 companies to be included […] https://dottedline.agency/news/lauren-sweeney-of-dotted-line-5-things-i-wish-someone-told-me-before-i-became-a-founder https://dottedline.agency/news/lauren-sweeney-of-dotted-line-5-things-i-wish-someone-told-me-before-i-became-a-founder Thu, 24 Feb 2022 14:46:44 GMT Since starting Dotted Line in 2014, CEO Lauren Sweeney has learned countless lessons as she built the company into a mid-level marketing agency. She shares how finding A-player team members, sharpening her influence skills and reframing her relationship to failure have shaped her into the leader she is today. Continue to Authority Magazine. https://dottedline.agency/news/getting-to-know-marci-schnur-with-dotted-line https://dottedline.agency/news/getting-to-know-marci-schnur-with-dotted-line Thu, 24 Feb 2022 14:37:18 GMT In her 25-plus-year career, Dotted Line Managing Director of Client Services Marci Schnur has led numerous large-scale campaigns and built lasting relationships with diverse clients. She reflects on her most significant learning experiences, her best and worst business decisions, and offers her insights for the industry’s current and future challenges. Continue to the Richmond Times-Dispatch. https://dottedline.agency/news/winning-ad-themes-from-the-super-bowl%ef%bf%bc https://dottedline.agency/news/winning-ad-themes-from-the-super-bowl%ef%bf%bc Fri, 18 Feb 2022 17:31:10 GMT The 2022 Super Bowl featured two unexpected teams that reinvented themselves and evolved throughout the season to get to the big game. Similar to the Los Angeles Rams and Cincinnati Bengals, businesses looking to take advantage of the hype around this perennial celebration of broadcast advertising prowess approached this year a little differently, operating with […] https://dottedline.agency/news/dotted-line-rounds-out-executive-leadership-team-with-key-hires-and-a-promotion-on-the-heels-of-record-growth https://dottedline.agency/news/dotted-line-rounds-out-executive-leadership-team-with-key-hires-and-a-promotion-on-the-heels-of-record-growth Tue, 07 Dec 2021 16:25:21 GMT Dotted Line’s leadership team has grown to include Managing Director of Client Services Marci Schnur and Creative Director Jason Anderson, while Emily Shane has been promoted to Strategy Director. They’re lending 60-plus years of combined marketing experience to help develop highly effective solutions for clients while bringing a clear vision and passion to the agency.  Continue to AdForum. https://dottedline.agency/news/scoop-creative-campaign https://dottedline.agency/news/scoop-creative-campaign Sun, 24 Oct 2021 17:41:46 GMT Last year, Dotted Line began taking steps to expand beyond its business-to-business (B2B) marketing foothold and deepen its business-to-consumer (B2C) portfolio. And when Associate Creative Director Mitchell Jordan and I hopped aboard in January, we came equipped with ideas to help Dotted Line make a real name for itself in B2C. One of our first […] https://dottedline.agency/news/dotted-line-duo-goes-from-ndp-to-making-an-nft https://dottedline.agency/news/dotted-line-duo-goes-from-ndp-to-making-an-nft Thu, 14 Oct 2021 20:07:33 GMT In a piece featured in Richmond BizSense, Creative leaders Mitchell Jordan and Jason Anderson describe what it was like to start at Dotted Line as a creative team of two and how they continue to push the creative envelope. Read the article below. https://richmondbizsense.com/2021/09/07/creative-qa-dotted-line-duo-goes-from-ndp-to-making-an-nft/ https://dottedline.agency/news/be-the-buffalo https://dottedline.agency/news/be-the-buffalo Tue, 05 Oct 2021 18:48:22 GMT A weekly connection for quick bits of motivation, new perspectives or an uplifting story that align with Dotted Line as an agency. Before the start of the school year, I spent an intentional couple of days away with Dotted Line’s leadership team in the West Virginia mountains. We talked proactively about the health of our […] https://dottedline.agency/news/the-leap-podcast-a-vision-driven-mindset https://dottedline.agency/news/the-leap-podcast-a-vision-driven-mindset Mon, 04 Oct 2021 19:04:49 GMT Lauren Sweeney was recently featured on The Leap podcast with host, Tim May, where she detailed the origin story of Dotted Line and the powerful metamorphosis of her mindset from being singularly goal oriented to being vision driven. Listen to the full episode here. https://dottedline.agency/news/filling-up-the-bucket https://dottedline.agency/news/filling-up-the-bucket Tue, 14 Sep 2021 18:53:38 GMT A weekly connection for quick bits of motivation, new perspectives or an uplifting story that align with Dotted Line as an agency. You will be the same person in five years as you are today except for the people you meet and the books you read. Charlie Jones My daughter Savannah has become fixated on […] https://dottedline.agency/news/crafting-a-meaty-media-pitch https://dottedline.agency/news/crafting-a-meaty-media-pitch Fri, 20 Aug 2021 15:14:03 GMT By Kyra Newman How many times have you scanned the aisles during a shopping trip to check out a new product featured on your favorite talk show? Or Googled an innovative startup after hearing its founder weigh in on your favorite news podcast? Or planned to stop by a food festival that a local events […] https://dottedline.agency/news/navigating-uncertainty https://dottedline.agency/news/navigating-uncertainty Wed, 21 Jul 2021 16:12:29 GMT A weekly connection for quick bits of motivation, new perspectives or an uplifting story that align with Dotted Line as an agency. The pathway to your greatest potential is often straight through your greatest fear. Craig Groeschel We are in a high growth phase right now at Dotted Line. The demands of our current account […] https://dottedline.agency/news/cracking-the-code-of-nfts-dotted-line-drops-its-first-non-fungible-token https://dottedline.agency/news/cracking-the-code-of-nfts-dotted-line-drops-its-first-non-fungible-token Fri, 25 Jun 2021 17:18:14 GMT Unless you’ve taken a month-long, off-the-grid vacation, chances are you’ve noticed the massive NFT boom. From coveted “packs” of NBA video clips reminiscent of physical trading cards to a digital collage by graphic artist Beeple that sold for a whopping $69 million, everyone’s eyes (and crypto wallets) are opening to the baffling new world of […] https://dottedline.agency/news/remember-tomorrow https://dottedline.agency/news/remember-tomorrow Tue, 08 Jun 2021 15:17:24 GMT A weekly connection for quick bits of motivation, new perspectives or an uplifting story that align with Dotted Line as an agency. “Remember tomorrow.” Jesse Itlzer After attending a tremendous Entreleadership Summit (for those that aren’t familiar with the program, the content is focused on equipping and developing leaders to grow healthy teams and small […] https://dottedline.agency/news/beyond-barriers-podcast-developing-an-entrepreneurial-mindset-with-lauren-sweeney https://dottedline.agency/news/beyond-barriers-podcast-developing-an-entrepreneurial-mindset-with-lauren-sweeney Thu, 06 May 2021 20:51:08 GMT You hear it all the time from super successful people, long before they were running multimillion-dollar companies, they were strengthening their entrepreneurial muscle by selling lemonade on the corner, inventing the next “big thing” in their garage or helping their parents or grandparents run the “mom and pop” family business after school. It seems that […] https://dottedline.agency/news/tuesday-thoughts-shifting-my-language https://dottedline.agency/news/tuesday-thoughts-shifting-my-language Tue, 27 Apr 2021 20:12:56 GMT A weekly connection for quick bits of motivation, new perspectives or an uplifting story that align with Dotted Line as an agency. As we deal with the ups and downs that last year has ushered in, I find myself thinking about my personal mindset and that of our team. How we communicate with ourselves can heavily influence […] https://dottedline.agency/news/brand-guidelines-the-indispensable-blueprint-at-the-heart-of-all-your-communications https://dottedline.agency/news/brand-guidelines-the-indispensable-blueprint-at-the-heart-of-all-your-communications Tue, 13 Apr 2021 18:37:49 GMT By Mitchell Jordan I challenge you to think of a complex project that doesn’t start with a blueprint. An interior designer would never furnish a house without first consulting the master floorplan, and a novelist can’t delve into character development without at least mapping out a rough table of contents. The same logic applies when […] https://dottedline.agency/news/dotted-line-q1-updates https://dottedline.agency/news/dotted-line-q1-updates Fri, 09 Apr 2021 16:28:50 GMT To our Dotted Line clients and friends, As spring peeks around the corner, our Dotted Line team is looking forward to a new season, warm sunshine, and the next chapter. With the changing season, it’s often helpful to reflect, and as I consider the communications we’ve exchanged over the years, I see a collection of […] https://dottedline.agency/news/why-no-two-website-strategies-should-look-the-same https://dottedline.agency/news/why-no-two-website-strategies-should-look-the-same Mon, 22 Mar 2021 20:12:57 GMT By: Jason Anderson If there was ever a time to dive headfirst into a website design project, 2021 is that time. As stay-at-home guidelines push businesses further into the virtual realm, compelling online touchpoints have never been more critical. Plus, with so many big projects on hold, this unexpected downtime presents a great opportunity to […] https://dottedline.agency/news/achieving-success-as-a-marketing-leader https://dottedline.agency/news/achieving-success-as-a-marketing-leader Thu, 21 Jan 2021 14:33:53 GMT Prior to the internet becoming mainstream – along with its ability to help marketers draw a clear line connecting campaigns with sales – marketing leaders often struggled to demonstrate the power of brand and its impact on P&L. But as a marketing leader whose professional maturity occurred in the digital era, I’m a firm believer […] https://dottedline.agency/news/facilitating-effective-marketing-workshops https://dottedline.agency/news/facilitating-effective-marketing-workshops Thu, 05 Nov 2020 22:22:33 GMT In February of this year, we had the opportunity to partner with PlanRVA and Sports Backers to lead a project that would result in the naming of a new trail extending from Ashland to Petersburg, Virginia. In our onboarding process, we learned that the trail would pass through seven jurisdictions within Central Virginia, reinforcing the […] https://dottedline.agency/news/how-much-should-i-be-paying-for-marketing https://dottedline.agency/news/how-much-should-i-be-paying-for-marketing Wed, 30 Sep 2020 19:34:39 GMT Selecting the right marketing partner for your organization is no easy task. First, CMOs must navigate a saturated market of competing full-service agencies, creative collectives and freelance outfits. Once the hurdle of identifying an appropriate partner type is cleared, more questions arise about how to select the right choice from within that subset, how much it […] https://dottedline.agency/news/marketing-in-the-time-of-covid-how-multi-channeling-your-message-optimizes-your-impact https://dottedline.agency/news/marketing-in-the-time-of-covid-how-multi-channeling-your-message-optimizes-your-impact Fri, 21 Aug 2020 17:49:09 GMT Effective marketing is about understanding how, when and where to engage with your target audience.  And the options for doing so are vast, ranging from events and conferences to social media and website interactions. But in light of the current pandemic, many of these options are no longer viable, at least for the immediate future. […] https://dottedline.agency/news/client-successes-in-covid-19 https://dottedline.agency/news/client-successes-in-covid-19 Mon, 22 Jun 2020 17:44:49 GMT The COVID-19 outbreak is changing the way people interact with society – from how we work to the way we consume information and goods. In fact, a recent study found that 71% of people say if they perceive that a brand is putting profit over people during this sensitive time, they will lose trust in […] https://dottedline.agency/news/pandemic-positivity-silver-linings-in-dark-times https://dottedline.agency/news/pandemic-positivity-silver-linings-in-dark-times Thu, 21 May 2020 20:48:56 GMT I wouldn’t say I’m a morning person, but I do have a very consistent morning schedule. Each day I set my alarm for 5:45 and wake up promptly to the dulcet tones of my alarm clock gently beckoning me toward endless possibilities… before invariably pressing “snooze” once or twice and actually waking up closer to […] https://dottedline.agency/news/navigating-a-pandemic-with-the-support-of-your-team https://dottedline.agency/news/navigating-a-pandemic-with-the-support-of-your-team Wed, 29 Apr 2020 17:00:59 GMT As the Account Director at Dotted Line, I have the privilege of being a champion for both our clients and our team. During these unprecedented times, that means listening often, checking in frequently on more than the status of work, and trying to offer support at the other end of a Zoom call. While there […] https://dottedline.agency/news/moving-toward-better-my-interview-for-greenhouse-culture-podcast https://dottedline.agency/news/moving-toward-better-my-interview-for-greenhouse-culture-podcast Wed, 29 Apr 2020 16:30:01 GMT “There’s rarely a straight line from here to better. But there’s usually an arc. The slog won’t last forever. And winning streaks aren’t endless, either. As we move through time, we’re often presented with opportunities that are carefully disguised as problems. And every day, we’re forced to make a choice. The default might be to […] https://dottedline.agency/news/onboarding-in-a-global-crisis https://dottedline.agency/news/onboarding-in-a-global-crisis Fri, 17 Apr 2020 19:17:52 GMT In 2019, HR tech company Hibob conducted a study that revealed an illuminating fact; 64% of new employees are less likely to feel welcome if they experience a poor onboarding process. Making things even more dire, only 12% of companies are seen as having positive, repeatable onboarding procedures. Having experienced onboarding in a wide swath […] https://dottedline.agency/news/why-we-must-sharpen-our-communication-skills-during-crisis https://dottedline.agency/news/why-we-must-sharpen-our-communication-skills-during-crisis Thu, 26 Mar 2020 19:10:58 GMT As marketers, we always talk about the power of words and the need for brands to choose them wisely. But as the world shifts into crisis mode with the onset of the COVID-19 pandemic, words and their consumer impact are heightened and being felt more intensely. And as operations leaders turn their focus towards implementing […] https://dottedline.agency/news/marketing-agencies-make-west-end-moves https://dottedline.agency/news/marketing-agencies-make-west-end-moves Tue, 29 Oct 2019 13:28:48 GMT Dotted Line has set up shop in Henrico County’s Forest Office Park, one of several local marketing agencies to recently migrate to Richmond’s West End. CEO Lauren Sweeney spoke with Richmond BizSense about how the 6,600-square-foot facility (which we share with Spinnaker Consulting Group) perfectly fits the needs of our fast-growing company.  Continue to Richmond BizSense. https://dottedline.agency/news/dotted-line-named-a-top-marketing-firm-in-richmond https://dottedline.agency/news/dotted-line-named-a-top-marketing-firm-in-richmond Tue, 14 Aug 2018 20:56:55 GMT Each year, Richmond Biz Sense presents a list of top advertising, marketing and public relations firms in the Richmond area.  This year, Dotted Line Collaborations was added to the list as a top marketing firm in Richmond. Find full list here. https://dottedline.agency/news/ad-rewind-memorable-advertising https://dottedline.agency/news/ad-rewind-memorable-advertising Sun, 18 Feb 2018 19:23:03 GMT Richmond BizSense Ad Rewind: memorable advertising and marketing moments By Jonathan Spiers From wind sprinting and yoga posing chia bars, to slow drawing sloths and “awful” Cobb Technologies coworkers, Richmond’s advertising industry gave us lots to look at in 2017. It was a year that saw CarMax go “all in” for a used car in a […] https://dottedline.agency/news/ad-rewind-2017s-memorable-advertising-and-marketing-moments https://dottedline.agency/news/ad-rewind-2017s-memorable-advertising-and-marketing-moments Sun, 17 Dec 2017 20:46:01 GMT Earlier this year, Dotted Line partnered with Chesterfield community Magnolia Green to create what Richmond BizSense called one of 2017’s most “memorable” ad and marketing campaigns. With design emulating vintage posters, the campaign showcases the community’s new homes through print and digital ads, as well as a website refresh and other creative marketing methods.  Continue to Richmond BizSense. https://dottedline.agency/news/tory-burch-foundation-fellowship-announcement https://dottedline.agency/news/tory-burch-foundation-fellowship-announcement Sun, 17 Dec 2017 20:43:48 GMT Dotted Line CEO Lauren Sweeney is honored to receive a Tory Burch Foundation Fellowship. Through virtual workshops and intensive courses, the year-long program helps to grow women-owned businesses and the entrepreneurs that lead them.  Check out Lauren’s fellow profile here to learn more about Dotted Line’s service-oriented mission and some of Lauren’s top goals for the company. https://dottedline.agency/news/tory-burch-foundation-honors-dr-brites-paris-sabo https://dottedline.agency/news/tory-burch-foundation-honors-dr-brites-paris-sabo Thu, 11 May 2017 16:00:46 GMT WWD.com Tory Burch Foundation Honors Dr. Brite’s Paris Sabo By Rosemary Feitelberg Tory Burch said she and her fellow jurors found the final decision to be excruciating since all 10 finalists were “insanely worthy” of winning. Dr. Brite, a little-known natural and organic personal-care Irvine, Calif., company, is about to amp up its wattage as […] https://dottedline.agency/news/biz-buzz-henrico-entrepreneur-selected-for-a-year-long-tory-burch-foundation-fellowship https://dottedline.agency/news/biz-buzz-henrico-entrepreneur-selected-for-a-year-long-tory-burch-foundation-fellowship Sun, 07 May 2017 16:00:39 GMT Richmond.com Biz Buzz: Henrico entrepreneur selected for a year-long Tory Burch Foundation fellowship By Tammie Smith Lauren Sweeney, owner of Henrico County-based Dotted Line Collaborations marketing firm, is one of 10 women entrepreneurs from across the country selected for a yearlong Tory Burch Foundation fellowship. The 10 winners will each receive a $10,000 education grant, […] https://dottedline.agency/news/from-entrepreneur-to-enterprise https://dottedline.agency/news/from-entrepreneur-to-enterprise Thu, 04 May 2017 13:57:40 GMT The Challenge Dotted Line Collaborations spends every waking hour helping clients achieve their business goals through creative marketing. But when we made the finals of the esteemed Tory Burch Foundation Fellowship, we had to practice what we preach. With only 24 days to gather more votes than the other finalists, our Dotted Line team needed its […] https://dottedline.agency/news/walking-the-line-to-success https://dottedline.agency/news/walking-the-line-to-success Wed, 22 Mar 2017 16:00:42 GMT Randolph-Macon College Connecting the Dots: Lauren Cox Sweeney ’10 Solving branding challenges is the name of the game for Dotted Line Collaborations, a Richmond-based boutique marketing firm run by Randolph-Macon College alum Lauren Sweeney. The 2010 graduate is one of 30 finalists for the Tory Burch Foundation Fellows program, which gives female business owners guidance […]