Jonathan Goldberg

Creative Director

An unconventional creative driven to tell compelling stories in all mediums, Jonathan brings a diverse set of creative experiences to his leadership of the Dotted Line creative department: everything from running his own branding agency and designing rock posters, to art directing an alternative newsweekly and leading creative on global brands such as ChapStick and Cheerios.

Before joining Dotted Line, Jonathan founded and was head of creative at the branding and design agency A For Adventure, which focused on launching emerging lifestyle and retail brands. After running A For Adventure for six years, he moonlighted across the country, lending a hand as a senior creative at Ogilvy, Mono Minneapolis, Arts & Letters, Our Man In Havana NYC, Tierney Philadelphia, and Solve Minneapolis.

Jonathan spent a decade developing digital campaigns and experiences in New York City at BBDO, Publicis, 360i and the Burns Group on brands such as BMW, Pizza Hut, FedEx, Beck’s Beer, LG, Yoplait and many more. At Publicis, Jonathan and his team developed multi-year, multi-skew branded content campaigns for Fiber One, including winning General Mills’ $1 million “Big Bold” contest with a viral piece called “Magic Brownies,” featuring Cheech and Chong, and a full-page New York Times ad apologizing to the public for not inventing its 90-calorie chocolate brownie sooner.

He has won top awards and honors, including Clios and ADDYs, and recognition from AIGA and the Richmond Ad Club. His work also has been included in industry publications such as Communication Arts, Print, Lüerzer’s Archive and HOW Design.

When he’s not obsessing over aesthetics at work, Jonathan loves obsessing over aesthetics at home through myriad house and garden renovations. A lover of backroads, canoeing, NPR, and travel in general, Jonathan lives in his hometown of Richmond with his wife, Jess; son, Harlan; and a 70-pound, food-obsessed lab mix named Baker.