It has never been more complicated, and yet it has always been so simple.
The contemporary media landscape is a mess, to put it mildly. However, the pathways to relevancy and getting and holding attention have always been deceptively clear – be bold, smart, fun, simple, and consistent. Bold grabs attention. Smart reaches the right target. Fun creates connection. Simple because we don’t have much time. Consistent deepens the connection. A core craft at Dotted Line is perfecting the alchemy of these combinations.