WE ARE

DOTTED LINE

Our clients mean everything. And we treat them that way. To make their businesses, and ours, successful, we build relationships that are honest, collaborative, and able to grow out of shared business expertise. From there, it’s having the right mix of personalities and POVs, from the top down, sharing passion and excitement, and working from the same values and beliefs: Treat everyone with respect, encourage personal growth, love collaboration, go the extra mile, do work everyone is proud of, and always focus on getting results. And when all these dots connect, we do great things that positively impact profits, people, and communities.

BELIEVE IT

We put creativity to work to grow businesses.
We understand how to use strategic thinking and purposeful creative solutions to turn attention into business impact. And results are front and center for us, just like they are for you.

We put all the dots in a row first.
We develop a holistic understanding of what your audience is up against, what matters most, and what doesn’t. We pair insight with creative problem-solving chops to design marketing programs that fuel exponential returns.

We bring together top performers.
Every discipline – brand, creative, content – has a seat at our table, bringing the right perspectives for the goal at hand. The outcome is a highly collaborative, integrated approach across all media channels to meet your audience and grow your brand.

We are people who care as much as you do.
We have a high regard for our clients, the work, and our people. Culture and values are not just writing on the wall: We operationalize them to develop meaningful relationships with ourselves and our clients. We believe positive human energy is the only way to do great things.

Defined By More Than Agency Work

We’re proud to call Richmond home. This artsy, entrepreneurial, evolving city has a spirit for generating positivity. It helps drive our vision not only for the agency, but also for what the agency can mean for our community.

Whether it’s philanthropy or promoting the creative community, we love sharing our time and talents in and outside of work. From supporting entrepreneurship and financial freedom for underprivileged individuals starting businesses and sponsoring national programs like United Way and WomenRise, to leadership and participation in the American Marketing Association and PechaKucha, we believe these connections can help unlock growth and create potential that spreads far beyond our hometown.

Lauren Sweeney

Founder & CEO

Lauren is a visionary entrepreneur, a trusted advisor to business executives and leaders, and a champion for the advancement of women and entrepreneurship.

As Founder and CEO of Dotted Line, a modern agency built on partnership, creativity and results, Lauren has reimagined the practice of marketing and communications to help brands grow. She continues to redefine strategic brand marketing for today’s social/digital world, with a strategy-first approach that creates best-in-class solutions for brand challenges. Under Lauren’s leadership, Dotted Line is consistently recognized as a top-growing marketing agency and best place to work in Virginia and the mid-Atlantic region.

Lauren is a business trailblazer who has garnered several recognitions in 2022. She was recognized by Virginia Business with a 2022 Women in Leadership Award. Meanwhile, Dotted Line debuted on the Inc. 5000 list of the nation’s fastest-growing private companies at No. 2,039 (and the highest-ranking advertising business in Richmond) and on Virginia Business’ Best Places to Work in Virginia. Earlier accolades for Lauren include being named as a Tory Burch Foundation Fellow and a Woman Business Owner of the Year finalist by the National Association of Women Business Owners.

A Richmond native, Lauren graduated from Randolph-Macon College. Prior to starting Dotted Line in 2014, she spent her early career at a Fortune 200 company holding various leadership roles in communications, operations and human resources. She currently is on the board for the Virginia Chamber of Commerce, and she is a member of both the global leadership community YPO and the Virginia Council of CEOs.


Lauren is a proud wife of a fellow entrepreneur, a stepmother to a towering college student, and a mom to a busy preschooler. The Sweeney family is actively involved at Richmond’s Hope Church, and they enjoy outdoor activities and traveling. Recent adventures have taken them hiking in Utah, exploring the Holy Land in Israel, and exploring vineyards in France.

Jonathan Goldberg

Executive Creative Director

An unconventional creative driven to tell compelling stories in all mediums, Jonathan brings a diverse set of creative experiences to his leadership of the Dotted Line creative department: everything from running his own branding agency and designing rock posters, to art directing an alternative newsweekly and leading creative on global brands such as ChapStick and Cheerios.

Before joining Dotted Line, Jonathan founded and was head of creative at the branding and design agency A For Adventure, which focused on launching emerging lifestyle and retail brands. After running A For Adventure for six years, he moonlighted across the country, lending a hand as a senior creative at Ogilvy, Mono Minneapolis, Arts & Letters, Our Man In Havana NYC, Tierney Philadelphia, and Solve Minneapolis.

Jonathan spent a decade developing digital campaigns and experiences in New York City at BBDO, Publicis, 360i and the Burns Group on brands such as BMW, Pizza Hut, FedEx, Beck’s Beer, LG, Yoplait and many more. At Publicis, Jonathan and his team developed multi-year, multi-skew branded content campaigns for Fiber One, including winning General Mills’ $1 million “Big Bold” contest with a viral piece called “Magic Brownies,” featuring Cheech and Chong, and a full-page New York Times ad apologizing to the public for not inventing its 90-calorie chocolate brownie sooner.

He has won top awards and honors, including Clios and ADDYs, and recognition from .AIGA and the Richmond Ad Club. His work also has been included in industry publications such as Communication Arts, Print, Lüerzer’s Archive and HOW Design.

When he’s not obsessing over aesthetics at work, Jonathan loves obsessing over aesthetics at home through myriad house and garden renovations. A lover of backroads, canoeing, NPR, and travel in general, Jonathan lives in his hometown of Richmond with his wife, Jess; son, Harlan; and a 70-pound, food-obsessed lab mix named Baker.

Marci Schnur

Managing Director of Client Services

As Managing Director of Client Services, Marci oversees both the account and project management teams. From her time with Ogilvy, Havas Sports Entertainment, and Iris Worldwide, she brings a stellar track record of leading large, collaborative, diverse teams and building long-term client relationships.

Marci has more than 25 years of experience creating and implementing local, national, and global marketing campaigns designed to build brand awareness, drive sales, and generate gross revenue. Much of her career has been in the experiential marketing space, working on large-scale, complex programs and events for The Coca-Cola Company, Samsung, Delta Air Lines, eBay, Campari, and The Weather Channel. She spent more than five years at Ogilvy working on IHG loyalty programs and won a gold Effie for her work on the IHG Priority Club Rewards Visa program. 

When not working, Marci loves to travel and is an Olympics junkie. She has worked on three Olympic Torch Relays and been to five Olympic Games. She recently moved to the Richmond area from Jersey City, New Jersey. 

Nadia Hyder

Associate Strategy Director

Our Associate Director of Strategy, Nadia, grew up in Virginia Beach, immersed in art, guitar and seaside contemplation. Over time, she developed into what some would call an extroverted introvert. She is a textbook Aquarian, having delved deep into eclectic interests that have shaped her strategic (and life) philosophies.

At Dotted Line, she’s shaping our collaborative processes so that account, strategy and creative disciplines can combine forces to develop creative that earns share of heart as well as share of mind (and wallet). Over the past decade, Nadia has worked on both the client and agency sides, developing a wide breadth of experience in brand strategy and comms planning for brands such as Google, Nike, Macy’s, Panera, Coca-Cola and Citibank.

Nadia lives in Richmond with her husband and her mini-me, Naema. They love doing things outdoors, such as spending hours around their firepit and staring up at the stars. And they like active stuff too – like taking tot-friendly hikes and pursuing #fitnessgoals. Making artsy stuff, cooking and studying philosophy are her jam. Nadia is an INFJ who is fascinated by and practices yoga and meditation. She loves to entertain at her home, so if you’re into Harry Potter-themed dinners, hit her up.

Matt Suttmiller

Associate Account Director

As Associate Account Director, Matt serves as a senior account leader who establishes senior-level client relationships with Dotted Line’s growing clientele. While working closely with our strategy and creative teams to meet client goals and deliver ROI, Matt brings 10-plus years of marketing experience to work for the agency, providing valuable assets to help our agency and clients go to the next level.

Prior to joining Dotted Line, Matt worked with the Washington Nationals and its ballpark enterprises department; in field marketing management with the independently owned coconut water brand Vita Coco; at RedPeg Marketing, an experiential-focused agency; and as brand manager at Smithfield Foods, the American pork producer and food-processing company. His brand and marketing-related, large-scale, multifaceted marketing experiences include brands such as GEICO, Virginia Lottery, Texas on Tour, Volkswagen, Capital One, Smithfield, Farmer John, and Farmland.

A Tidewater (or “757”) native with degrees from James Madison University (undergraduate) and Old Dominion University (MBA), Matt grew up playing basketball and baseball. Now, you can find him on the tee-ball field or on the basketball court with his older daughter and taking the coaching gigs perhaps a bit too seriously. You can also find him, his wife, and two daughters at a beach or a pool with family and friends when it’s warm outside and enjoying their time at home with their new lap dog (also a girl — he’s outnumbered).

Kyra Scarton Newman

Associate Communications Director

From an early career in the newsroom, through a switch to public relations and strategic communications, Kyra is always looking for the best way to tell a client’s story. Her extensive client experience includes Vanderbilt University, Virginia Commonwealth University, and Signet Banking Corp.

Her talents include helping clients strategically align their internal and external messages, with an eye toward crisp language that drives clear, compelling action. As the daughter of a small-town newspaperman with 55 years’ experience, Kyra remains a news junkie, currently subscribing to four papers — starting always with her most local outlet — and keeping CNN running in the background. Her adrenaline still spikes when she sees or hears the words “breaking news,” and she’s used that obsession to inject her clients’ messages into emerging national and international storylines — with placements such as the front page (above the fold) of The New York Times.  

Married to another news veteran and PR practitioner, Kyra lives in Richmond’s Far West End. Through her children’s interests over the years, she’s learned the complex rules of girls’ lacrosse and the criticality of torque in building an award-winning robot. She always has a stack of bestsellers on her nightstand, and she enjoys cooking, with a special focus on baking. It’s probably not surprising that her dog is a breed that specializes in hunting truffles.