We are connection makers. Pathway seers. We are a North Star in a landscape of misdirection.
Brand thinking ›› Branding is the perpetual expression of who you are, what you believe, and what you value. Every brand deserves a team of smart, inquisitive borderline fanatics to fuss all the angles of who, why, where, and how. Our focus is always on building unexpected, imaginative brands that are also honest, engaging, and addicted to staying relevant. Creative vision ›› Using strategically-informed creativity to solve brand problems is our core product. We value being both smart and clever, attacking every brief with innovation, imagination, and, more often than not, the unexpected. Content craft ›› Great strategy demands great execution. We exercise our craft through exceptional storytelling, design, and process-driven implementation. Great executions cannot watch themselves, so our media team deftly connects content to the right paid, owned, or earned channels to continuously drive viewership, engagement, and of course, results.
Lauren is a visionary entrepreneur, a trusted advisor to business executives and leaders, and a champion for the advancement of women and entrepreneurship.
As Founder and CEO of Dotted Line, a modern agency built on partnership, creativity and results, Lauren has reimagined the practice of marketing and communications to help brands grow. She continues to redefine strategic brand marketing for today’s social/digital world, with a strategy-first approach that creates best-in-class solutions for brand challenges. Under Lauren’s leadership, Dotted Line is consistently recognized as a top-growing marketing agency and best place to work in Virginia and the mid-Atlantic region.
Lauren is a business trailblazer who has garnered several recognitions in 2022. She was recognized by Virginia Business with a 2022 Women in Leadership Award. Meanwhile, Dotted Line debuted on the Inc. 5000 list of the nation’s fastest-growing private companies at No. 2,039 (and the highest-ranking advertising business in Richmond) and on Virginia Business’ Best Places to Work in Virginia. Earlier accolades for Lauren include being named as a Tory Burch Foundation Fellow and a Woman Business Owner of the Year finalist by the National Association of Women Business Owners.
A Richmond native, Lauren graduated from Randolph-Macon College. Prior to starting Dotted Line in 2014, she spent her early career at a Fortune 200 company holding various leadership roles in communications, operations and human resources. She currently is on the board for the Virginia Chamber of Commerce, and she is a member of both the global leadership community YPO and the Virginia Council of CEOs.
Lauren is a proud wife of a fellow entrepreneur, a stepmother to a towering college student, and a mom to a busy preschooler. The Sweeney family is actively involved at Richmond’s Hope Church, and they enjoy outdoor activities and traveling. Recent adventures have taken them hiking in Utah, exploring the Holy Land in Israel, and exploring vineyards in France.
Director of Finance and Strategic Growth Read More
Years ago, Michelle Logan crossed paths with our founder, Lauren Sweeney, while they were both in the beginning stages of starting new businesses. Her path back to Dotted Line has been somewhat unconventional.
Guided by passion and principles, Michelle believes that everything in work, life and in service should bring positivity to her life. After growing up in Richmond, Michelle earned her marketing degree, with concentrations in business marketing and entrepreneurship, from James Madison University. She launched her career in equity research at an investment bank in Baltimore. This experience allowed her to see opportunities within other companies to do things more effectively, thus sparking her interest in entrepreneurial prospects.
With a goal of integrating her business background with a personal interest in preventative health maintenance, and entrepreneurial possibilities, Michelle earned a Master of Public Health from the University of Virginia and an MBA from American University. For nearly 20 years, Michelle has successfully founded and grown several businesses across various industries, while also consulting and coaching other CEOs to maximize their potential.
In business and in life, Michelle looks beyond the expected hurdles to focus on the solutions. She has navigated her business interests while building a life with her husband and three children. Surrounded by friends and with lots of help from extended family, she always finds time to run, travel and prioritize her work with Massey Cancer Center.