it’s not madness, we have a method

We don’t believe in closed doors. Or big reveals. We get to know your business first. We believe in rolling up our sleeves and working alongside teams to create meaningful experiences for consumers.

our process

Three employees in a meeting


getting to know you and yours

We listen (really listen) to the dreams you hold and the obstacles that are holding your business back. Then we learn as much as we can about your customer’s beliefs and behaviors. Sometimes that’s through data analysis, and other times it’s through simple conversations.


connecting the dots

We believe in co-creation: our strategists, creatives, and marketing experts + your business expertise. We can unlock your creative potential together.

Two employees discuss a project
Two employees chat in our spacious office


making what’s possible, possible

Our world moves at the speed of ideas, so we’re quick to put ours out into the world. We’re also just as quick to celebrate measured successes. And quick to course-correct when things change, because they always do.

our capabilities


Audience research
Market analysis
Brand strategy
Marketing strategy






Spinnaker Consulting Group is a partner company and hands-on management consulting firm with deep analytic expertise. They mine and analyze data to better connect companies with consumers. They also provide data visualization, predictive analytics, and reporting optimization.

Spinnaker Consulting Group logo
Four employees have an informal meeting in our office


We are the creative spark for businesses that need it the most. 
To us, taking on a new client is about more than signing on the dotted line. It’s about creating relationships with lasting impact and a commitment that extend beyond profit margins to our clients, our neighbors, and our collective future.


Our dedicated core team is rooted in Richmond, and we’re proud of our Virginia heritage. Our headquarters are located just west of the city. We take pride in being advocates for new opportunities in our own backyard and leaving the community better than we found it.

our team

Lauren Sweeney
Lauren SweeneyFounder & CEO
About Lauren
Emily Shane
Emily ShaneCommunications Director
About Emily
Paige Wolk
Paige WolkOperations Director
About Paige
Jason Anderson
Jason AndersonCreative Director
About Jason
Mitchell Jordan
Mitchell JordanAssociate Creative Director
About Mitchell
Caitlin Roscioli McNichol
Caitlin Roscioli McNicholSenior Account Manager

View All

Tom Hinkes
Tom HinkesAccount Manager
Tristan Andrews
Tristan AndrewsOperations Assistant
Karen Grimm
Karen GrimmSenior Brand Strategist
Liz Hanna
Liz HannaSenior Media & Digital Strategist
Molly Mascia
Molly MasciaAccount Manager
Jessie Milligan
Jessie MilliganSenior Account Manager
Gretchen Moen
Gretchen MoenSenior Account Manager
Megan Murray
Megan MurrayProject Manager
Kyra Newman
Kyra NewmanContent Writer
Brooke Pray
Brooke PrayController
John DiJulio
John DiJulioProduction Designer
Caitlyn Fralin
Caitlyn FralinSenior Project Manager
Neelie Carroll
Neelie CarrollExecutive Assistant
Austin Stracke
Austin StrackeDesigner
Kevin Harrison
Kevin HarrisonWeb Developer