WE ARE

DOTTED LINE

Our clients mean everything. And we treat them that way. To make their businesses, and ours, successful, we build relationships that are honest, collaborative, and able to grow out of shared business expertise. From there, it’s having the right mix of personalities and POVs, from the top down, sharing passion and excitement, and working from the same values and beliefs: Treat everyone with respect, encourage personal growth, love collaboration, go the extra mile, do work everyone is proud of, and always focus on getting results. And when all these dots connect, we do great things that positively impact profits, people, and communities.

BELIEVE IT

We put creativity to work to grow businesses.
We understand how to use strategic thinking and purposeful creative solutions to turn attention into business impact. And results are front and center for us, just like they are for you.

We put all the dots in a row first.
We develop a holistic understanding of what your audience is up against, what matters most, and what doesn’t. We pair insight with creative problem-solving chops to design marketing programs that fuel exponential returns.

We bring together top performers.
Every discipline – brand, creative, content – has a seat at our table, bringing the right perspectives for the goal at hand. The outcome is a highly collaborative, integrated approach across all media channels to meet your audience and grow your brand.

We are people who care as much as you do.
We have a high regard for our clients, the work, and our people. Culture and values are not just writing on the wall: We operationalize them to develop meaningful relationships with ourselves and our clients. We believe positive human energy is the only way to do great things.

Defined By More Than Agency Work

We’re proud to call Richmond home. This artsy, entrepreneurial, evolving city has a spirit for generating positivity. It helps drive our vision not only for the agency, but also for what the agency can mean for our community.

Whether it’s philanthropy or promoting the creative community, we love sharing our time and talents in and outside of work. From supporting entrepreneurship and financial freedom for underprivileged individuals starting businesses and sponsoring national programs like United Way and WomenRise, to leadership and participation in the American Marketing Association and PechaKucha, we believe these connections can help unlock growth and create potential that spreads far beyond our hometown.

Lauren Sweeney

Founder & CEO

Lauren is a visionary entrepreneur, trusted advisor to business executives and leaders, and champion for the advancement of women and entrepreneurship. As Founder and CEO of Dotted Line, a modern agency built on partnership, creativity, and results, Lauren has reimagined the practice of marketing and communications to help companies and brands grow. She continues to redefine strategic brand marketing for today’s social/digital world, with a strategy-first approach that creates best-in-class solutions to solve brand challenges.

Lauren has been recognized as a Tory Burch Foundation Fellow. Her involvement with Tory Burch garnered press in MSNBC, WWD, HuffPost, and multiple regional publications. Lauren has also been honored as a Woman Business Owner of the Year finalist by the National Association of Women Business Owners.

Lauren is a native of Richmond, Virginia, and a graduate of Randolph-Macon College. Prior to starting Dotted Line, she spent her early career at a Fortune 200 company in communications, operations, and HR. She is active in the philanthropic community and believes in the importance of leveraging her talents and resources to give back to the community. She has previously served on boards for Needle’s Eye Ministries, UnBoundRVA, the National Association of Women Business Owners, and on the Junior Board for the Children’s Hospital of Richmond. 

Lauren is a proud wife of a fellow entrepreneur, a stepmother of a towering teenage boy, and a mom to a busy toddler. The Sweeney family is actively involved at Hope Church in Richmond, Virginia. They enjoy outdoor activities and traveling. Recent adventures have taken them hiking in Utah, exploring the Holy Land in Israel, and traveling to Iceland. 

Jason Anderson

Creative Director

With more than 20 years of agency experience, Jason combines a skill for strategic thinking and an empathetic point of view to create memorable and highly effective work. Leaning into conceptual, copywriting, and leadership skills at agencies like Bernstein-Rein, AdFarm, and ndp, Jason used his ability to think creatively for marketing and business challenges to develop and produce award-winning creative for clients such as Walmart, Time Warner, Bayer, and VCU Health. His work has earned an Emmy Award, Richmond Show golds, and publication in Creative Review and Archive Magazine.

As the Creative Director for Dotted Line, Jason is responsible for delivering work that is strategic, crafted, and aimed directly at growing brands. He leads and mentors a growing team of copywriters, art directors, designers, and developers to produce engaging communications and experiences across all forms of media and events.

Jason is a pretty good drummer and a so-so guitarist. He loves to spend time with his wife and two sons. And when not at travel soccer or Little League games, they enjoy hiking, mountain biking, and exploring Virginia.

Marci Schnur

Managing Director of Client Services

As Managing Director of Client Services, Marci oversees both the account and project management teams. From her time with Ogilvy, Havas Sports Entertainment, and Iris Worldwide, she brings a stellar track record of leading large, collaborative, diverse teams and building long-term client relationships.

Marci has more than 25 years of experience creating and implementing local, national, and global marketing campaigns designed to build brand awareness, drive sales, and generate gross revenue. Much of her career has been in the experiential marketing space, working on large-scale, complex programs and events for The Coca-Cola Company, Samsung, Delta Air Lines, eBay, Campari, and The Weather Channel. She spent more than five years at Ogilvy working on IHG loyalty programs and won a gold Effie for her work on the IHG Priority Club Rewards Visa program. 

When not working, Marci loves to travel and is an Olympics junkie. She has worked on three Olympic Torch Relays and been to five Olympic Games. She recently moved to the Richmond area from Jersey City, New Jersey. 

Emily Shane

Strategy Director

As a strategic communicator and technical writing specialist, Emily has been helping organizations tell their stories for more than 15 years. Prior to joining Dotted Line, she honed her marcom expertise at the Hodges Partnership, one of Richmond’s largest public relations firms. Emily has worked with B2B and B2C organizations like AMF Bowling, Dave & Buster’s, and The Container Store to craft and implement thoughtful, effective, audience-focused communications programs.

As the Strategy Director for Dotted Line, Emily is responsible for leading an integrated strategy approach for the agency that includes brand, media, and public relations. In addition to collaborating with account teams on digital strategy, Emily also serves as our Editor-in-Chief, reviewing content before it hits our clients’ inboxes to ensure it meets strategic goals and is a true reflection of their brands. She also has the keen ability to see and understand a business in its entirety. This skill helps inform the global strategic view for our clients and further fuels their business growth.

Emily is a proud Richmond native who returned to the city she loves after graduating with a journalism degree from the University of Maryland. Before work each day, Emily is out in the wee hours of the morning, pounding the pavement with her running club. On the weekends, you’ll find Emily, her husband, and their two elementary-school children hiking, biking, or paddleboarding while soaking up Virginia’s natural beauty.

Mitchell Jordan

Associate Creative Director

Mitchell is a craft-driven, strategic creative with experience that includes a decade in the NYC ad world. His expertise in global and national brand design and identity, combined with his focus on brand-building, gives life to the visual experiences that help his clients’ brands grow. His impressive list of clients includes Showtime, CBS, the Smithsonian, and VCU Health. Mitchell’s creative output has garnered gold awards from PromaxBDA and the Richmond Show, and his work has been published in Archive Magazine.

As the Associate Creative Director for Dotted Line, Mitchell develops brand creative and works to maintain visual integrity across the creative catalog. He works closely with a team of copywriters, art directors, and designers to elevate art and design across all channels for every brand Dotted Line serves.

Mitchell is an avid musician and devoted husband and father. A philosopher at heart and a mentor by nature, Mitchell is at the core of our diverse and evolving creative process.

BETH PETTLER

Senior Marketing Director

As Senior Marketing Director at Dotted Line, Beth provides clients in the financial sector vast experience in marketing their services and guiding business growth opportunities. Building on her years in marketing, communications and sales, Beth’s strategic leadership in complex organizations and her strengths as an intense listener, seeker of multiple solutions and high-energy team motivator have been key in driving impactful results for clients.

Building on her leadership roles with RiverFront Investment Group, Women in ETFs (WE), and Wachovia Securities, she brings more than 25 years of experience in financial services, with over 15 of those in financial services marketing and business development. Most recently Beth led her own branding and marketing firm with clients in sports, technology and financial service industries.

Outside of Dotted Line, Beth can be found at restaurants across the foodie-centric Richmond scene, before she puts on her chef’s hat to recreate their dishes at home. She loves spending time with her three grown children at the beach and playing endless card games. She volunteers with groups who champion equal pay for women, mentoring females in financial services and she even rang the bell on the NYSE in honor of International Women’s Day. Beth is also passionate in her support of children in foster care and she’s a trained Buddy for Comfort Zone Camp.

Caitlin McNichol

Associate Account Director

As Associate Account Director, Caitlin drives marketing strategies that support the overall goals and objectives of our clients. She oversees a strong team of account and project managers in the delivery of brand and advertising campaigns. With years of account and project management experience on clients that include Worksite Labs, Tech Knowledge Associates, and Magnolia Green, Caitlin is highly organized, creative, and well versed in today’s latest digital platforms, such as blogging, social media, and video. 

Prior to Dotted Line, Caitlin worked in television production and digital media at Discovery Channel. Caitlin is HubSpot certified and is Vice President of Sponsorships with the American Marketing Association (AMA), Richmond Chapter. She has an undergraduate degree from James Madison University, where she studied media arts and design.

Outside of the agency, Caitlin can be found hiking the local trails with her husband, Pat, and their two dogs, Leo and Max.

Kyra Scarton Newman

Associate Communications Director

From an early career in the newsroom, through a switch to public relations and strategic communications, Kyra is always looking for the best way to tell a client’s story. Her extensive client experience includes Vanderbilt University, Virginia Commonwealth University, and Signet Banking Corp.

Her talents include helping clients strategically align their internal and external messages, with an eye toward crisp language that drives clear, compelling action. As the daughter of a small-town newspaperman with 55 years’ experience, Kyra remains a news junkie, currently subscribing to four papers — starting always with her most local outlet — and keeping CNN running in the background. Her adrenaline still spikes when she sees or hears the words “breaking news,” and she’s used that obsession to inject her clients’ messages into emerging national and international storylines — with placements such as the front page (above the fold) of The New York Times.  

Married to another news veteran and PR practitioner, Kyra lives in Richmond’s Far West End. Through her children’s interests over the years, she’s learned the complex rules of girls’ lacrosse and the criticality of torque in building an award-winning robot. She always has a stack of bestsellers on her nightstand, and she enjoys cooking, with a special focus on baking. It’s probably not surprising that her dog is a breed that specializes in hunting truffles. 

Paige Wolk

Director of Operations

As the Director of Operations for Dotted Line, Paige manages the internal processes that provide the foundation for our firm. She understands the unique challenges of growing businesses and is able to differentiate among the demands of multiple priorities. Paige is SHRM-CP certified and is responsible for Human Resources, Finance and Reporting, Third-Party Vendor Management, and office systems. Her career experience with companies that range from Fortune 100 to small, family-owned businesses has enabled her to strategically place the building blocks for success.

With heart and a desire for servant leadership, Paige has served in a variety of roles, supporting the work and success of others. From managing financial services operations, to creating and developing Human Resources, to managing projects for international adoption and foster care ministries, Paige’s focus has always been to “do what she does well, to allow others to do what they do well.” She thrives most when supporting her teammates in their endeavors by swiftly working behind the scenes to keep everything running smoothly.

Paige is a graduate of Virginia Commonwealth University (Go Rams!) and a proud mother of three. When she’s not taking care of all of us at Dotted Line, she enjoys time with her family and friends — watching Rams basketball, volunteering with her son’s basketball and lacrosse teams, sharing in the success of her two grown children (one is a firefighter, and the other serves in the United States Navy), and cultivating relationships with those in her community.