We are connection makers. Pathway seers. We are a North Star in a landscape of misdirection.
Brand thinking ›› Branding is the perpetual expression of who you are, what you believe, and what you value. Every brand deserves a team of smart, inquisitive borderline fanatics to fuss all the angles of who, why, where, and how. Our focus is always on building unexpected, imaginative brands that are also honest, engaging, and addicted to staying relevant. Creative vision ›› Using strategically-informed creativity to solve brand problems is our core product. We value being both smart and clever, attacking every brief with innovation, imagination, and, more often than not, the unexpected. Content craft ›› Great strategy demands great execution. We exercise our craft through exceptional storytelling, design, and process-driven implementation. Great executions cannot watch themselves, so our media team deftly connects content to the right paid, owned, or earned channels to continuously drive viewership, engagement, and of course, results.
Partners
Team
Lauren Sweeney
Founder / CEO
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Lauren is a visionary entrepreneur, a trusted advisor to business executives and leaders, and a champion for the advancement of women and entrepreneurship.
As Founder and CEO of Dotted Line, a modern agency built on partnership, creativity and results, Lauren has reimagined the practice of marketing and communications to help brands grow. She continues to redefine strategic brand marketing for today’s social/digital world, with a strategy-first approach that creates best-in-class solutions for brand challenges. Under Lauren’s leadership, Dotted Line is consistently recognized as a top-growing marketing agency and best place to work in Virginia and the mid-Atlantic region.
Lauren is a business trailblazer who has garnered several recognitions in 2022. She was recognized by Virginia Business with a 2022 Women in Leadership Award. Meanwhile, Dotted Line debuted on the Inc. 5000 list of the nation’s fastest-growing private companies at No. 2,039 (and the highest-ranking advertising business in Richmond) and on Virginia Business’ Best Places to Work in Virginia. Earlier accolades for Lauren include being named as a Tory Burch Foundation Fellow and a Woman Business Owner of the Year finalist by the National Association of Women Business Owners.
A Richmond native, Lauren graduated from Randolph-Macon College. Prior to starting Dotted Line in 2014, she spent her early career at a Fortune 200 company holding various leadership roles in communications, operations and human resources. She currently is on the board for the Virginia Chamber of Commerce, and she is a member of both the global leadership community YPO and the Virginia Council of CEOs.
Lauren is a proud wife of a fellow entrepreneur, a stepmother to a towering college student, and a mom to a busy preschooler. The Sweeney family is actively involved at Richmond’s Hope Church, and they enjoy outdoor activities and traveling. Recent adventures have taken them hiking in Utah, exploring the Holy Land in Israel, and exploring vineyards in France.
Jonathan Goldberg
Creative Director
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An unconventional creative driven to tell compelling stories in all mediums, Jonathan brings a diverse set of creative experiences to his leadership of the Dotted Line creative department: everything from running his own branding agency and designing rock posters, to art directing an alternative newsweekly and leading creative on global brands such as ChapStick and Cheerios.
Before joining Dotted Line, Jonathan founded and was head of creative at the branding and design agency A For Adventure, which focused on launching emerging lifestyle and retail brands. After running A For Adventure for six years, he moonlighted across the country, lending a hand as a senior creative at Ogilvy, Mono Minneapolis, Arts & Letters, Our Man In Havana NYC, Tierney Philadelphia, and Solve Minneapolis.
Jonathan spent a decade developing digital campaigns and experiences in New York City at BBDO, Publicis, 360i and the Burns Group on brands such as BMW, Pizza Hut, FedEx, Beck’s Beer, LG, Yoplait and many more. At Publicis, Jonathan and his team developed multi-year, multi-skew branded content campaigns for Fiber One, including winning General Mills’ $1 million “Big Bold” contest with a viral piece called “Magic Brownies,” featuring Cheech and Chong, and a full-page New York Times ad apologizing to the public for not inventing its 90-calorie chocolate brownie sooner.
He has won top awards and honors, including Clios and ADDYs, and recognition from AIGA and the Richmond Ad Club. His work also has been included in industry publications such as Communication Arts, Print, Lüerzer’s Archive and HOW Design.
When he’s not obsessing over aesthetics at work, Jonathan loves obsessing over aesthetics at home through myriad house and garden renovations. A lover of backroads, canoeing, NPR, and travel in general, Jonathan lives in his hometown of Richmond with his wife, Jess; son, Harlan; and a 70-pound, food-obsessed lab mix named Baker.
Michelle Logan
Director of Finance and Agency Operations
Laura Rabideau
Brand Strategy Director
Kyra Newman
Associate Communications Director
Johnny Utterback
Art Director
Casey LaPrade
Senior Account Manager
Nicole Monzon
Senior Designer
Claire McQuithy
Media Director
Kevin Harrison
Web Developer
Paige Wolk
Human Resources Partner