it’s not madness, we have a method

We don’t believe in closed doors. Or big reveals. We get to know your business first. We believe in rolling up our sleeves and working alongside teams to create meaningful experiences for consumers.

our process

Three employees in a meeting

STEP ONE

getting to know you and yours

We listen (really listen) to the dreams you hold and the obstacles that are holding your business back. Then we learn as much as we can about your customer’s beliefs and behaviors. Sometimes that’s through data analysis, and other times it’s through simple conversations.

STEP TWO

connecting the dots

We believe in co-creation: our strategists, creatives, and marketing experts + your business expertise. We can unlock your creative potential together.

Two employees discuss a project
Two employees chat in our spacious office

STEP THREE

making what’s possible, possible

Our world moves at the speed of ideas, so we’re quick to put ours out into the world. We’re also just as quick to celebrate measured successes. And quick to course-correct when things change, because they always do.

our capabilities

Strategy

Audience research
Market analysis
Brand strategy
Marketing strategy

Creative

Advertising
Design
Content
Production

Media

Social
Digital
Print
Campaigns

Analytics

Spinnaker Consulting Group is a partner company and hands-on management consulting firm with deep analytic expertise. They mine and analyze data to better connect companies with consumers. They also provide data visualization, predictive analytics, and reporting optimization.

Spinnaker Consulting Group logo
Four employees have an informal meeting in our office

culture

We are the creative spark for businesses that need it the most. 
To us, taking on a new client is about more than signing on the dotted line. It’s about creating relationships with lasting impact and a commitment that extend beyond profit margins to our clients, our neighbors, and our collective future.

community

Our dedicated core team is rooted in Richmond, and we’re proud of our Virginia heritage. Our headquarters are located just west of the city. We take pride in being advocates for new opportunities in our own backyard and leaving the community better than we found it.

our team

Lauren Sweeney
Lauren SweeneyFounder & CEO
About Lauren
Paige Wolk
Paige WolkOperations Director
About Paige
John Kemper
John KemperObi-wan Kenobi
About John
Christie Hach
Christie HachAccount Director
About Christie
Caitlin Roscioli McNichol
Caitlin Roscioli McNicholAccount Manager
Jay Adams
Jay AdamsCreative Director

View All

Jane Broadbent
Jane BroadbentSenior Brand Strategist
David Coleman
David ColemanJunior Art Director
Amy Favreau
Amy FavreauSenior Content Strategy Consultant
Karen Grimm
Karen GrimmSenior Brand Strategist
Liz Hanna
Liz HannaSenior Media & Digital Strategist
Megan Murray
Megan MurrayProject Manager
Kristina Schneider
Kristina SchneiderSenior Marketing Analyst
Jonathan Weston
Jonathan WestonWeb Developer
Tristan Andrews
Tristan AndrewsOperations Assistant
Jennifer Yeager
Jennifer YeagerSenior Account Manager

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