We are connection makers. Pathway seers. We are a North Star in a landscape of misdirection.

Brand thinking ›› Branding is the perpetual expression of who you are, what you believe, and what you value. Every brand deserves a team of smart, inquisitive borderline fanatics to fuss all the angles of who, why, where, and how. Our focus is always on building unexpected, imaginative brands that are also honest, engaging, and addicted to staying relevant. Creative vision ›› Using strategically-informed creativity to solve brand problems is our core product. We value being both smart and clever, attacking every brief with innovation, imagination, and, more often than not, the unexpected. Content craft ›› Great strategy demands great execution. We exercise our craft through exceptional storytelling, design, and process-driven implementation. Great executions cannot watch themselves, so our media team deftly connects content to the right paid, owned, or earned channels to continuously drive viewership, engagement, and of course, results.


Lauren Sweeney

Founder / CEO
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Michelle Logan

Director of Finance and Strategic Growth
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Jonathan Goldberg

Creative Director

Laura Rabideau

Brand Strategy Director

Kyra Newman

Associate Communications Director

Erin Willis

Media Strategist

Mary Grace Collins

Senior Account / Project Manager

Melissa Jones

PR Manager

Babs Owca

Senior Designer

Claire McQuithy

Media Director

Kevin Harrison

Web Developer

Bethany Lanza

Associate Account Director

Sienna Fleming

Senior Project Manager

Jessica Schnackenberg

Executive Assistant

Paige Wolk

Human Resources Partner

Choose Your Own Path

Read Brandon's Team Story

Rebranding a healthcare startup for the long haul

Read the Worksite Labs Case Study