We are connection makers. Pathway seers. We are a North Star in a landscape of misdirection.

Who We Are

Dotted Line combines strategy and creativity to foster the growth of ambitious businesses. We use branding, content, and creative to grab your audience’s attention, connect on a human level, and deliver measurable business impact. Founded in 2014, Dotted Line began with the simple belief that strategy and story help businesses grow. It’s a belief that drives us today.


Brand thinking ›› Branding is the perpetual expression of who you are, what you believe, and what you value. Every brand deserves a team of smart, inquisitive borderline fanatics to fuss all the angles of who, why, where, and how. Our focus is always on building unexpected, imaginative brands that are also honest, engaging, and addicted to staying relevant.
Audience-Informed Strategies ›› Using strategically informed creativity to solve brand problems is our core product. We value being both smart and clever, attacking every brief with innovation, imagination, and, often, the unexpected.
Content Craft ›› Great strategy demands great execution. We exercise our craft through exceptional storytelling, design, and process-driven implementation. Great executions cannot watch themselves, so our team deftly connects content to the right paid, owned, or earned channels to continuously drive viewership, engagement, and of course, results.


Our clients work in a variety of industries with challenges big and impactful. Using a collaborative approach that combines strategy and creativity, we partner with companies to find solutions that are forward-looking, human-centered, and deliver measurable impact.


Lauren Sweeney

Founder / CEO
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Michelle Logan

Director of Finance and Strategic Growth
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Bethany Lanza

Associate Account Director

Laura Rabideau

Brand Strategy Director

Jessica Schnackenberg

Executive Assistant

Melissa Jones

PR Manager

Erin Willis

Media Strategist

Erynn Mattera

Creative Partner

Beth Hughes

Creative Partner

Hanah Holpe

Senior Strategist

James Fraser

Senior Strategist

David Mattera

Creative Partner and Writer

Laura Hunt

Digital Media Strategist

Claire Glisson

Content Strategist

Jose Palacios

Web Developer

Z Wang

Web Developer

Sean Gorman


How purposeful creative solutions turn attention into measurable growth

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Rebranding a healthcare startup for the long haul

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