We are connection makers. Pathway seers. We are a North Star in a landscape of misdirection.
Who We Are
Dotted Line combines strategy and creativity to foster the growth of ambitious businesses. We use branding, content, and creative to grab your audience’s attention, connect on a human level, and deliver measurable business impact. Founded in 2014, Dotted Line began with the simple belief that strategy and story help businesses grow. It’s a belief that drives us today.
Expertise
Brand thinking ›› Branding is the perpetual expression of who you are, what you believe, and what you value. Every brand deserves a team of smart, inquisitive borderline fanatics to fuss all the angles of who, why, where, and how. Our focus is always on building unexpected, imaginative brands that are also honest, engaging, and addicted to staying relevant.
Audience-Informed Strategies ›› Using strategically informed creativity to solve brand problems is our core product. We value being both smart and clever, attacking every brief with innovation, imagination, and, often, the unexpected.
Content Craft ›› Great strategy demands great execution. We exercise our craft through exceptional storytelling, design, and process-driven implementation. Great executions cannot watch themselves, so our team deftly connects content to the right paid, owned, or earned channels to continuously drive viewership, engagement, and of course, results.
Audience-Informed Strategies ›› Using strategically informed creativity to solve brand problems is our core product. We value being both smart and clever, attacking every brief with innovation, imagination, and, often, the unexpected.
Content Craft ›› Great strategy demands great execution. We exercise our craft through exceptional storytelling, design, and process-driven implementation. Great executions cannot watch themselves, so our team deftly connects content to the right paid, owned, or earned channels to continuously drive viewership, engagement, and of course, results.
Partners
Our clients work in a variety of industries with challenges big and impactful. Using a collaborative approach that combines strategy and creativity, we partner with companies to find solutions that are forward-looking, human-centered, and deliver measurable impact.
Bethany Lanza
Associate Account Director
Hanah Holpe
Client Service Lead and Senior Strategist
Christine Vallee
Senior Project and Production Manager
Laura Rabideau
Senior Strategist
James Fraser
Senior Strategist
Leighton Smith
Senior Media Planner
Claire Glisson
Brand and Content Strategist
Lee Remais
Creative Director and Writer
Erynn Mattera
Creative Partner
David Mattera
Creative Partner
Mari Garcia
Designer
Deborah Long
Senior PR/Media Relations Specialist
Melissa Jones
PR/Media Relations Specialist
Laura Hunt
Search and Digital Strategist
Jose Palacios
Web Developer
Z Wang
Web Developer
Jessica Schnackenberg
Executive Assistant
Michaela Rapp
Bookkeeper