The contemporary media landscape is a mess, to put it mildly. However, the pathways to relevancy, to getting and holding attention, have always been deceptively clear – be bold, be smart, be fun, be simple, be consistent. Bold grabs attention. Smart reaches the right target. Fun creates connection. Simple because we don’t have much time. Consistent deepens the connection. A core craft at Dotted Line is perfecting the alchemy of these combinations.