When the Richmond Strikers and Richmond Kickers—two of Central Virginia’s most iconic youth soccer organizations—approached us to develop the brand identity for Richmond United, we knew the challenge would be as ambitious as the vision behind their collaboration. Together, these clubs bring 75 years of combined legacy, uniting over 10,000 players and their families under a shared mission: to elevate athletes, enrich families, and deliver unmatched opportunities on and off the field.

Our task? To create a cohesive brand identity that honored the rich histories of both organizations while carving out a bold, unified path for the future. This challenge went beyond visuals—our approach needed to inspire excitement, strengthen community ties, and amplify this story across multiple platforms.

Our team spearheaded the development of a comprehensive brand system for Richmond United. From logo design to visual identity, every detail tied back to the legacy of the clubs—Richmond United Orange paying homage to the Strikers and Richmond United Red celebrating the Kickers. Uniforms, color palettes, and other design elements reflected a thoughtful blend of tradition and forward-thinking ambition.

What lies ahead? With core values rooted in Respect, Innovation, Success, Excellence and Unity, Richmond United is set to become one of the Mid-Atlantic’s largest and most competitive youth soccer programs. This partnership creates pathways for athletes at every level, empowering them not just in sports but in their personal growth as well.