Position Type: Full-Time
About Us
Dotted Line is an award-winning, strategically inspired creative agency that focuses on three core areas: brand, creative, and content. Our growing roster of national and regional clients has one thing in common: each is a highly ambitious company looking to multiply potential. To support their ambitious goals, we hire top performers across creative, advertising, and communications.
Recognized as a top place to work in Virginia, Dotted Line is a values-led organization, driving our commitment to our clients, the work, and one another. Our team members love working here because of our clear vision, strong culture, collaborative process, investment in personal and professional development, and transparent communications. Visit us at www.dottedline.agency to learn more about our team and approach.
About You
- You’re a forward-thinking media strategist and leader with a track record of delivering measurable results across traditional and digital platforms.
- You have 8–12+ years of experience leading media strategy and execution for agencies or client-side brands.
- You love connecting strategy to business outcomes and believe in the power of data-backed storytelling.
- You thrive at the intersection of strategy, innovation, and analytics, always seeking to improve performance.
- You bring a sense of curiosity to every challenge and proactively explore new approaches to stay ahead.
- You’re confident in front of clients and can build trust with C-suite stakeholders.
- You’re passionate about staying ahead of trends and know how to apply emerging tools to drive results.
- You’re an expert collaborator who works seamlessly with creative, content, and client teams.
- You’re excited about building something new—whether full-time or fractional—and are driven by impact.
About the Job
- You’ll lead the development and execution of integrated media strategies that drive measurable results across diverse client portfolios.
- You’ll be accountable for the quality, innovation, and effectiveness of all media efforts, ensuring campaigns exceed client expectations.
- You’ll serve as the senior media voice in client engagements, owning campaign planning, in-platform execution, performance oversight, and strategic pivots.
- You’ll build and scale Dotted Line’s in-house media capabilities — hiring and mentoring a team, identifying needs for outsourced partners, and managing vendor relationships.
- You’ll oversee analytics and performance storytelling, connecting data to business outcomes and uncovering insights that fuel smarter campaigns.
- You’ll help grow client accounts by spotting thoughtful expansion opportunities and driving referral-based growth.
- You’ll manage budgets, resources, and external partnerships to ensure efficiency and profitability.
- You’ll bring inspiration and leadership to the internal team, fostering a culture of curiosity, collaboration, and high standards.
Core Responsibilities
- Build and execute media strategies, then help run campaigns in-platform across paid social, search, programmatic, and more.
- Develop DLA’s in-house media function: hire, mentor, and partner with best-in-class external specialists where needed.
- Leverage advanced analytics to interpret performance, deliver high-impact reporting, and guide future investment decisions.
- Stay ahead of trends, leading innovation across emerging platforms, tools, and channels.
- Serve as a trusted advisor to senior-level clients, maintaining strong executive relationships that drive satisfaction and retention.
- Manage campaign budgets, team resourcing, and vendor contracts to ensure efficiency and profitability.
- Operate media platforms with high proficiency (e.g., Google Ads, Meta Ads Manager, DSPs).
- Bring sharp strategic thinking and collaborative leadership to every engagement, guiding internal teams with clear, inspiring direction.
Dotted Line Benefits
- Hybrid work environment option
- Monthly culture-building activities
- Benefits
Company Values We Live Every Day
- Multiply potential for clients, ourselves, and each other
- Treat team members, clients, and partners like you want to be treated
- Always be improving, learning, and growing
- Collaborate and be a team player
- Go the extra mile
- Do work we are proud of
- Focus on client results
Why Should You Apply?
- Help shape and grow a media practice within a highly respected agency
- Collaborate with a strategic, creative, and high-performing team
- Influence high-growth brands through innovative media leadership
- Gain flexibility to build your role—fractionally or full-time
- Work in a values-driven culture committed to growth and excellence
If you have experience in any of the following or similar positions, we’d love to hear from you:
- Media Director
- Head of Media
- VP, Media Strategy
- Digital Strategy Lead
- Performance Marketing Director
- Integrated Media Lead
To learn more or apply, contact Lauren Sweeney at lauren@dottedline.agency.