Marketing is changing fast. DLA’s webinar series is designed to help leadership teams build smarter systems that turn visibility and data into measurable growth. DLA webinars are designed for:
- CEOs and executive teams
- Marketing leaders responsible for growth and performance
- Organizations investing in marketing but seeking clearer ROI
- Brands preparing for an AI-driven future
On-Demand Webinars
From Invisible to Inevitable: How to Make Your Brand Chosen in the Age of AI
AI is fundamentally changing how brands are chosen. This session reveals the new model for visibility, shifting competition from traditional clicks to securing inclusion in AI-generated answers.
What you’ll learn:
- Why the customer journey is shifting from clicks to AI-generated answers
- How AI is transforming discoverability and brand selection
- The difference between SEO, AEO, and AI Visibility
- The core pillars required to become a trusted source in AI systems
Access the session:
→ Download Recording
→ Download Executive Brief (2-Pager)
AI Just Changed Marketing—Again
Most marketing strategies are still built for a world that no longer exists. AI is fundamentally changing how people search, evaluate, and choose—shifting visibility away from traditional channels and into AI-generated answers and recommendations.
What you’ll learn:
- How AI is reshaping search and discovery
- Why traditional SEO and paid media are no longer enough on their own
- What determines which brands show up in AI-generated answers
- How to begin adapting your marketing strategy for an AI-driven landscape
Access the session:
→ Download Recording
Upcoming Webinar Series
Your Customers Pay You Twice: Are You Getting Full Value?
This series is designed to help you unlock the second—turning everyday marketing activity into clearer decisions, smarter investments, and stronger performance over time.
You’ll learn:
- How to turn marketing data into measurable growth—without becoming a data scientist
- Most companies only pay you once but should pay you twice
Part 1: You’re Already Paying for Data—You’re Just Not Using It
Date: 06/10/26
Most organizations possess the necessary data but fail to use it for strategic decisions. This session reframes how to think about data, demonstrating the inherent, underutilized value already available.
What we’ll cover:
- The concept of the “first payment vs. second payment”
- Why most teams measure activity instead of impact
- The hidden cost of underutilized data
- A simple framework to diagnose your current data maturity
Part 2: From Insight to Impact — How Data Starts Making You Money
Date: 06/24/26
This session shifts data from reporting to real business impact, teaching you exactly what to do next.
What we’ll cover:
- The difference between correlation and causation
- How to connect marketing activity to revenue and performance
- The role of testing in eliminating guesswork
- How to begin making forward-looking decisions
Part 3: Predictable Growth — Turning Data Into a Competitive Advantage
Date: 07/15/26
Most companies use data to explain the past. Few use it to shape the future. This session explores how organizations build a true growth engine powered by data.
What we’ll cover:
- The shift from reactive to proactive marketing
- What predictive decision-making actually means
- How data compounds to improve performance over time
- Why most organizations never reach this stage