We are connection makers. Pathway seers. We are a North Star in a landscape of misdirection.

Who We Are

Dotted Line combines strategy and creativity to foster the growth of ambitious businesses. We use branding, content, and creative to grab your audience’s attention, connect on a human level, and deliver measurable business impact. Founded in 2014, Dotted Line began with the simple belief that strategy and story help businesses grow. It’s a belief that drives us today.

Expertise

Brand thinking ›› Branding is the perpetual expression of who you are, what you believe, and what you value. Every brand deserves a team of smart, inquisitive borderline fanatics to fuss all the angles of who, why, where, and how. Our focus is always on building unexpected, imaginative brands that are also honest, engaging, and addicted to staying relevant.
Audience-Informed Strategies ›› Using strategically informed creativity to solve brand problems is our core product. We value being both smart and clever, attacking every brief with innovation, imagination, and, often, the unexpected.
Content Craft ›› Great strategy demands great execution. We exercise our craft through exceptional storytelling, design, and process-driven implementation. Great executions cannot watch themselves, so our team deftly connects content to the right paid, owned, or earned channels to continuously drive viewership, engagement, and of course, results.

Partners

Our clients work in a variety of industries with challenges big and impactful. Using a collaborative approach that combines strategy and creativity, we partner with companies to find solutions that are forward-looking, human-centered, and deliver measurable impact.

Team

Lauren Sweeney

Founder / CEO
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Ron Villacarillo

Head of Creative
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Leslie Griles

Client Service Advisor
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Bethany Lanza

Associate Account Director

Hanah Holpe

Senior Brand Strategist

Chris Healy

Media Lead

Christine Vallee

Associate Account Director

Alex Scheer

Senior Project and Production Manager

Jamie Cuthbertson

Senior Social Strategist

Katie Nisbit

Senior Social Strategist

Leighton Smith

Senior Media Buyer

Claire Glisson

Brand and Content Strategist

Lee Remias

Creative Director and Writer

Erynn Mattera

Creative Partner

David Mattera

Creative Partner

Melissa Barber

Content Writer

Nicole Monzon

Designer

Shehan Rodrigo

Senior Designer

Ellen Craven

Senior Strategist

Brian Thibedau

Senior Art Director and Designer

Deborah Long

Senior PR/Media Relations Specialist

Melissa Jones

PR/Media Relations Specialist

Maggie Burke

PR/Media Relations Specialist

Laura Hunt

Search and Digital Strategist

Jose Palacios

Web Developer

Julia Bruski

Executive Operations and Special Projects

Susan Hebel

Finance and Accounting Lead

How purposeful creative solutions turn attention into measurable growth

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Rebranding a healthcare startup for the long haul

Read the Worksite Labs Case Study