Position Type: Full-Time or Contract
Job Description
About Us
Dotted Line is an award-winning, strategically inspired creative agency that focuses on three core areas: brand, creative, and content. Our growing roster of national and regional clients has one thing in common: each is a highly ambitious company looking to multiply potential. To support their ambitious goals, we hire top performers across creative, advertising, and communications.
Recognized as a top place to work in Virginia, Dotted Line is a values-led organization, driving our commitment to our clients, the work, and one another. Our team members love working here because of our clear vision, strong culture, collaborative process, investment in personal and professional development, and transparent communications. Visit us at www.dottedline.agency to learn more about our team and approach.
About You
- You’re a forward-thinking media strategist with a track record of delivering measurable results across traditional and digital platforms.
- You have 8–12+ years of experience leading media strategy and execution for agencies or client-side brands.
- You love connecting strategy to business outcomes and believe in the power of databacked storytelling.
- You thrive at the intersection of strategy, innovation, and analytics, always seeking to improve performance.
- You bring a sense of curiosity to every challenge and proactively explore new approaches to stay ahead.
- You’re confident in front of clients and can build trust with C-suite stakeholders.
- You’re passionate about staying ahead of trends and know how to apply emerging tools to drive results.
- You’re an expert collaborator who works seamlessly with creative, content, and client teams.
- You’re excited about building something new—whether full-time or fractional—and are driven by impact.
About the Job
- You’ll lead the development and execution of media strategies that drive measurable results across client portfolios.
- You’ll be accountable for quality and innovation in all media efforts, ensuring campaigns exceed client expectations.
- You’ll serve as the senior media voice in client engagements, owning campaign planning, performance oversight, and strategic pivots.
- You’ll lead and grow Dotted Line’s media capabilities and ensure excellence in reporting, analytics, and performance storytelling.
- You’ll help uncover and lead opportunities to grow client accounts through thoughtful expansion and referral-based growth.
- You’ll manage budgets, resources, and vendor partnerships to ensure efficiency and profitability.
- You’ll bring inspiration and leadership to the internal team, reinforcing a culture of curiosity, collaboration, and excellence.
Core Responsibilities
- Build and execute integrated media strategies aligned with client goals
- Stay ahead of the curve and lead innovation across emerging platforms, tools, and channels
- Serve as a trusted advisor to senior-level clients and partners
- Deliver high-impact, insight-driven reporting that connects media to business results
- Maintain strong executive client relationships that drive satisfaction and retention
- Oversee campaign budgets, team resourcing, and vendor management
- Manage internal systems and media profitability across accounts
- Apply deep expertise in multi-channel media (TV, radio, digital, social, search, programmatic, influencer)
- Leverage advanced analytics to interpret performance and guide decisions Operate media platforms with high proficiency (e.g., Google Ads, Meta Ads Manager, DSPs)
- Lead and inspire internal teams with strong communication and collaboration skills
Dotted Line Benefits
- Hybrid work environment option
- Monthly culture-building activities
- Benefits
Company Values We Live Every Day
- Multiply potential – for clients, ourselves and each other
- Treat team members, clients, and partners like you want to be treated
- Always be improving, learning, and growing
- Collaborate and be a team player
- Go the extra mile
- Do work we are proud of
- Focus on client results
Why Should You Apply?
- Help shape and grow a media practice within a highly respected agency
- Collaborate with a strategic, creative, and high-performing team
- Influence high-growth brands through innovative media leadership
- Gain flexibility to build your role—fractionally or full-time
- Work in a values-driven culture committed to growth and excellence
If you have experience in any of the following areas, we’d like to talk to you!
- Media Director
- Head of Media
- VP, Media Strategy
- Digital Strategy Lead
- Performance Marketing Director
- Integrated Media Lead
To learn more or apply, contact Lauren Sweeney at lauren@dottedline.agency.