Category: News

We’re thrilled to announce that Leslie Griles has officially stepped into the role of Chief Client Officer at Dotted Line. 

Since joining us as a Client Services Advisor earlier this year, Leslie has quickly become an indispensable part of our team, guiding complex client engagements, sharpening our strategic approach, and mentoring our people along the way. With nearly two decades of experience growing brands and building high-performing teams, she brings both the big-picture vision and the practical leadership needed to drive our clients’ success. 

In her new role, Leslie will oversee the full client experience across the agency, leading how we partner, deliver, and grow. From deepening relationships to identifying opportunities for long-term impact, she’ll play a critical role in shaping Dotted Line’s next chapter. 

“I’m inspired by the chance to build on Dotted Line’s incredible momentum—strengthening our client partnerships, nurturing our team, and doing work that truly multiplies potential,” said Leslie. “It’s exciting to be part of an agency that leads with clarity, care, and ambition.” 

Leslie’s leadership and commitment to exceptional work make her the perfect fit to help carry our mission forward—and we’re excited for what’s ahead. 

See full coverage in Little Black Book.

Dotted Line Agency was honored with six awards at the 2024 Healthcare Advertising Awards, one of the industry’s largest and most respected competitions. Our work with MedRVA Healthcare and Holon Health was recognized across multiple categories, celebrating excellence in brand strategy, campaign creative, and digital experience. These wins reflect our continued commitment to building purpose-driven healthcare brands that connect with clarity and have a meaningful impact.

Dotted Line Agency earned recognition at this year’s Advertising Club of Richmond awards, known as the Richmond Show, for two standout projects. The Holon Health brand and digital experience, as well as the Twist “WiFi Wishes” campaign, each received honors in the Interactive category.  These accolades at Richmond’s premier advertising awards event underscore DLA’s excellence in creative brand development and digital campaign innovation.

In our latest feature on LBB Online, Dotted Line’s Founder and CEO, Lauren Sweeney, joins a group of trailblazing women founders redefining the creative industry. She shares insights on the evolving agency landscape, the importance of building strong client relationships, and how fostering a values-driven culture can drive long-term success. As the industry shifts, these leaders are paving the way for a more innovative and inclusive future.

Want to hear more about Lauren’s perspective on building a new kind of agency? Read the full LBB interview here.

Our CEO and Founder, Lauren Sweeney, joined the Own It podcast to share her insights on leadership, entrepreneurship, and building a modern agency. In this conversation with host Casey Jacox, Lauren discusses the lessons she’s learned from scaling Dotted Line, the mindset shifts that have shaped her journey, and how embracing ownership has fueled both personal and professional growth. Tune in to hear her perspective on what it truly means to lead with purpose.

Richmond’s youth soccer scene just got a major boost with the unification of the Richmond Strikers and Richmond Kickers under the new Richmond United brand and relaunch from Dotted Line Agency. This collaboration promises to elevate youth athletics across the region and on the national stage with a fresh vision and impactful identity. Read more about our exciting partnership and its bright future in the Richmond Times-Dispatch article.