To our Dotted Line clients and friends,

As spring peeks around the corner, our Dotted Line team is looking forward to a new season, warm sunshine, and the next chapter. With the changing season, it’s often helpful to reflect, and as I consider the communications we’ve exchanged over the years, I see a collection of announcements, new work, ideas, and thoughts. On their own, I hope they provide value to you as an individual or your business.

However, looking at the complete collection, compiled together, it starts to become something bigger. Strung together, it starts to tell the story of Dotted Line. This season storytelling is top of mind as we think about you, our clients. We believe every company can have a tremendous impact on the world, whether you are trying to impact those on your payroll or become a rock star brand in your field. We believe the most successful organizations intentionally define their story and always try to refine their impact.

As we build in 2021, I am challenging myself and our team to ask ourselves…how are we creating more significant, more exciting, and more intense stories with you, our clients?

In today’s competitive world, we know each of us can’t just have a great product, good people, exceptional service, and success. Refining our storytelling approach is at the crux of brand power. Matthew Hussey says, “we often get obsessed with saying something that is new instead of focusing on saying something in a new way.” I hope this brings a fresh perspective and renewed focus as you continue to evolve your organization’s story.

With our feelings of hopefulness and a renewed sense of energy, we hope you will join us.

Lauren

Lauren Sweeney

Lauren Sweeney

Founder & CEO

When Lauren’s not providing strategic direction for the firm or delivering results for our clients, Lauren is outdoors enjoying all that Richmond has to offer or traveling to a new and exciting destination.

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