As we begin a new year, we’re proud to share Dotted Line Agency’s 2025 Impact Report—a look back at a year of meaningful growth and a clear step forward into what’s next.

2025 marked a defining chapter for DLA. We continued evolving from a boutique, high-touch agency into a mid-sized strategic partner—expanding our leadership, capabilities, and the complexity of work we’re trusted to deliver.

A Changing Industry

AI isn’t a single algorithm — it’s an ecosystem of answer engines, reasoning models, and content. The marketing industry is shifting. Discovery is no longer limited to search results—it’s answers, summaries, and AI-driven recommendations. At the same time, AI is reshaping nearly every facet of marketing and advertising: how insights are uncovered, how ideas are developed, how creative is produced and optimized, and how performance is measured at scale.

In this environment, success isn’t about adopting more tools. It’s about building smarter systems—ones that combine human judgment with technology to move faster, work more efficiently, and deliver better outcomes without sacrificing quality or brand integrity.

How Creative Is Getting Smarter

In 2025, our teams pushed creative to work harder—designing brand systems, delivering integrated campaigns, and building performance-driven content. At Dotted Line, human creativity always comes first, now amplified by new workflows that let us test, refine, and scale with greater speed and precision. 

Introducing Multiply Potential

In response to these shifts, DLA introduced Multiply Potential—our operating system for growth.

Multiply Potential is how we align strategy, creative, and performance to accelerate outcomes. It guides how we diagnose opportunities, design solutions, and deliver work that creates clarity, momentum, and measurable impact. It reflects our belief that the strongest brands aren’t built by accident—they’re built through alignment.

Momentum, Recognition, and Growth

In 2025, DLA’s work earned recognition across healthcare, retail, education, and creative categories, alongside features in industry and regional business publications and continued thought leadership in Media + AI.

We also strengthened the foundation of our agency:

• Expanded senior leadership to elevate client experience and strategic rigor
• Grew our Media + AI practice to support visibility, relevance, and performance in an AI-first world
• Acquired long-tim, creative agency, The King Agency, adding depth in creative production, automotive and retail expertise, and senior talent
• Expanded beyond Richmond with a growing presence in Atlanta

These investments position DLA to support more complex challenges with confidence, creativity, and clarity.

Looking Ahead

At the center of everything we do is Multiply Potential—helping brands align ambition with execution and turn possibility into impact.

To our clients, partners, and team: thank you for the trust, collaboration, and energy you bring to this work. We’re proud of what we built together in 2025—and excited for what’s ahead.

Here’s to 2026 and the next chapter of multiplying potential.