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Selecting the right marketing partner for your organization is no easy task. First, CMOs must navigate a saturated market of competing full-service agencies, creative collectives and freelance outfits. Once the hurdle of identifying an appropriate partner type is cleared, more questions arise about how to select the right choice from within that subset, how much it will cost to work with them, and how much additional funding to allocate towards non-agency costs, including media spend, trade show costs, print production and marketing technologies.
To combat the complexity of these decisions, Dotted Line has developed a series of six questions aimed at helping organizations find the right marketing partner for where their business is now and where it’s headed next. These questions and their corresponding answers have been outlined in our new marketing costs white paper, which can help you determine how much you should be paying for your marketing efforts, what to consider when choosing a marketing partner, and how you and your team can contribute most effectively to your marketing endeavors.
Our guide can be a valuable resource whether you’re entering into a marketing relationship for the first time or if you have an existing partner that you want to assess. After downloading this white paper, we encourage you to use it as a workbook of sorts to keep track of your questions, rationale and the solutions you unearth. As you proceed from one question to the next, answer each as honestly as you can to help create the most accurate reflection of your current state.