In our latest feature on LBB Online, Dotted Line Associate Account Director Christine Valle explores the Wi‑Fi Wishes campaign—an initiative that beautifully blends creativity with purpose. The campaign surprised a deserving family with a full-home Wi‑Fi upgrade and tech bundle, then expanded into a multi-channel activation that drove remarkable results. By partnering with Sunday Friends, the campaign also helped close digital gaps for more families in need. It’s a clear example of how performance marketing, when rooted in genuine impact, can do more than sell—it can uplift communities.

Want to see how creativity with heart can drive both connection and growth? Read the full story on LBB here.