News Archives - Dotted Line

Richmond United Launches New Era for Youth Soccer with Dotted Line Agency Partnership

Richmond’s youth soccer scene just got a major boost with the unification of the Richmond Strikers and Richmond Kickers under the new Richmond United brand and relaunch from Dotted Line Agency. This collaboration promises to elevate youth athletics across the region and on the national stage with a fresh vision and impactful identity. Read more about our exciting partnership and its bright future in the Richmond Times-Dispatch article.

Ron Villacarillo Named Head of Creative at Dotted Line Agency

Independent, award-winning marketing agency Dotted Line has hired ad agency veteran creative leader Ron Villacarillo as Head of Creative. Villacarillo reports directly to Lauren Sweeney, Founder and CEO of Dotted Line.

Villacarillo brings a wealth of experience, having worked with agencies nationwide, shaping brands from Fortune 100 companies to non-profits. His diverse portfolio reflects his deep industry understanding. While his background is in visual storytelling, he takes pride in collaborating with teams to discover and express the soul of a brand through any medium. He believes in creating work that is authentic, entertaining, and culturally resonant.

“I’ve watched Lauren and Dotted Line grow since their early days as an agency, consistently impressed by their tenacity and evolution. I’m thrilled to unite our efforts, aiming to enhance creative excellence and ensure ongoing success, said Ron.”

See full coverage in Little Black Book.

DLA earns Bronze Award from Advertising Club of Richmond

Honored to share that our rebrand work for Shades of Light has earned us a bronze award in the Design category at this year’s Richmond Show! It’s humbling to stand among such creative giants in the Richmond community. Thank you Advertising Club of Richmond. Massive thanks to Shades of Light for trusting us with their vision, and to our team whose dedication brought it to life!

DLA 5X Winner HDMA

A big congratulations to the team and to our clients as DLA takes home a gold, a bronze, and three merit awards at the Healthcare Digital Marketing Awards. Thank you to all of the many people involved in making work that gets notices—work that works.

Tech Partners Podcast: Interview with Lauren Sweeney

Our CEO and Founder Lauren Sweeney spoke about what she brings as “Something Extra” to this podcast from our friends at Technology Partners. Host Lisa Nichols – and Technology Partners CEO – interviews to share their stories and show us what it takes to influence, encourage, and be a true leader in our daily lives.

Listen here.

Dotted Line Named One of Adweek’s 2022 Fastest Growing Agencies

We’re excited to rank 22nd among Adweek’s 2022 Fasting Growing Agencies, an annual recognition honoring the 75 agencies large and small from all over the world who have achieved significant growth over the past three years. With a growth rate of 217%, we also rank 8th among women-led agencies and 3rd in the Southeast.

https://www.adweek.com/fastest-growing-agencies/2022/

Jonathan Goldberg Joins Dotted Line as First ECD

Dotted Line has named Jonathan Goldberg the agency’s first executive creative director. He is tasked with elevating the creative output Dotted Line produces for brands including Worksite Labs, Bon Secours Mercy Health and Shades of Light. A 25-year advertising veteran, Jonathan has served as a senior creative at Ogilvy DC, Mono Minneapolis and Arts & Letters (to name a few), helping to promote such major brands as AT&T, FedEx and General Mills.

Continue to AdAge, Little Black Book, Campaign US and MediaPost to learn more about Jonathan and his role at the agency.

Dotted Line makes 2022 Inc. 5000 List

For the first time, Dotted Line has been named to Inc. 5000, a list of fastest-growing private companies in the United States. After reporting revenue growth of 294%, the agency is thrilled to debut at No. 2,039 – more than halfway up the magazine’s list. This makes it the highest ranked advertising and marketing firm in Richmond and the fourth highest Richmond company overall, out of 17 total. Here’s to climbing the list in the years to come!

Continue to Inc. to learn more about Dotted Line’s placement.

We also received coverage in the Axios Richmond, the Richmond Times-Dispatch and Richmond BizSense.

Dotted Line CEO earns Virginia Business Women in Leadership Award

Lauren Sweeney, founder and CEO of Dotted Line, was named one of the 2022 Women in Leadership by Virginia Business. This year’s list honors 42 women, culled from more than 300 nominations, who set the standard for leadership in business and nonprofit agencies of all sizes across the state.

Continue to Virginia Business for the full list of honorees and a profile on Lauren, which calls out her investment in the next generation of Dotted Line leaders.

Announcing PR Daily’s Content Marketing Awards Finalists

For its lead-generation campaign for Tech Knowledge Associates (TKA), Dotted Line has been named a finalist in three categories of PR Daily’s Content Marketing Awards. The agency is up for Content Marketing Strategy of the Year, as well as the year’s best B2B campaign and best use of content marketing for the purpose of lead generation.

Continue to PR Daily.