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Big News! Dotted Line was featured on Indie Tracker. We’re expanding our reach, multiplying potential, and taking creativity to the next level with our acquisition of The King Agency.
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Our CEO and Founder, Lauren Sweeney, shared exciting news with Virginia Business: Dotted Line has acquired Richmond’s King Agency. In the article, Lauren reflects on what this milestone means for the agency’s evolution. From strengthening our creative capabilities to deepening our local impact, this move marks another step in Dotted Line’s journey to build a modern agency rooted in collaboration, strategy, and heart. Get the full scoop from Virginia Business →
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Dotted Line is a dynamic, fast-growing marketing agency based in Richmond, VA, known for bringing bold ideas and smart strategies to life. Since launching in 2014, founder and CEO Lauren Sweeney has built a powerhouse team that helps brands like Bon Secours, Richmond United, and Sports Backers connect with their audiences through standout branding, creative, digital, and social media work. With the exciting recent acquisition of The King Agency (a Richmond staple for over 25 years), Dotted Line is expanding its team, expertise, and reach (hello, Atlanta!). Now one of the largest independent agencies in the region, Dotted Line is on a mission to be the Mid-Atlantic’s go-to creative partner. Read the full story here.
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At Dotted Line, we’ve always believed in multiplying potential—for our clients, our people, and our community. Today, we’re proud to share an exciting step forward. Dotted Line has acquired The King Agency (TKA), a Richmond-based creative firm with over 25 years of expertise in brand building, consumer advertising, and social media. This acquisition brings TKA’s creative excellence and client relationships into the DLA fold, creating one of the region’s largest independent agencies.
By combining Dotted Line’s strategy-first, modern marketing approach with The King Agency’s decades of creative excellence, we’re amplifying a strong foundation of innovation, service, and results that will now fuel even greater opportunities for our clients and our people.
As one agency under the Dotted Line name, we are positioned to deliver deeper expertise, broader capabilities, and more powerful solutions across industries—from automotive to tourism, healthcare to consumer brands. With strong roots in Richmond and a new presence launching in Atlanta, our combined team is poised to shape the next decade of growth with bold ideas and measurable impact.
As we bring these two teams together, our focus remains on what matters most: our clients, our people, and the impact we create together. By channeling the energy of Dotted Line with the legacy of The King Agency, we’re building an agency that’s both rooted in Richmond and expanding across the Southeast.
We’re excited to multiply what’s possible—for today’s clients, for new partners, and for the ambitious brands we’ll serve in the years ahead.
Stay tuned for more updates as we roll out new work and new opportunities together.
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Curiosity is the fuel behind every creative breakthrough. In this latest feature from Little Black Book, DLA’s Chief Client Officer, Leslie Griles, shares how Dotted Line turns data into insight—and insight into impact. From brand strategy to campaign execution, it all starts with asking the right questions.
Read the full LBB piece: Turning Data Curiosity into Creative Breakthroughs.
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Dotted Line named Leslie Griles, former director of brand partnerships at The Martin Agency, as its first chief client officer.
Read the full article on Ad Age here.
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In our latest feature on LBB Online, Dotted Line Associate Account Director Christine Valle explores the Wi‑Fi Wishes campaign—an initiative that beautifully blends creativity with purpose. The campaign surprised a deserving family with a full-home Wi‑Fi upgrade and tech bundle, then expanded into a multi-channel activation that drove remarkable results. By partnering with Sunday Friends, the campaign also helped close digital gaps for more families in need. It’s a clear example of how performance marketing, when rooted in genuine impact, can do more than sell—it can uplift communities.
Want to see how creativity with heart can drive both connection and growth? Read the full story on LBB here.
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We’re thrilled to announce that Leslie Griles has officially stepped into the role of Chief Client Officer at Dotted Line.
Since joining us as a Client Services Advisor earlier this year, Leslie has quickly become an indispensable part of our team, guiding complex client engagements, sharpening our strategic approach, and mentoring our people along the way. With nearly two decades of experience growing brands and building high-performing teams, she brings both the big-picture vision and the practical leadership needed to drive our clients’ success.
In her new role, Leslie will oversee the full client experience across the agency, leading how we partner, deliver, and grow. From deepening relationships to identifying opportunities for long-term impact, she’ll play a critical role in shaping Dotted Line’s next chapter.
“I’m inspired by the chance to build on Dotted Line’s incredible momentum—strengthening our client partnerships, nurturing our team, and doing work that truly multiplies potential,” said Leslie. “It’s exciting to be part of an agency that leads with clarity, care, and ambition.”
Leslie’s leadership and commitment to exceptional work make her the perfect fit to help carry our mission forward—and we’re excited for what’s ahead.
See full coverage in Little Black Book.
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Dotted Line Agency was honored with six awards at the 2024 Healthcare Advertising Awards, one of the industry’s largest and most respected competitions. Our work with MedRVA Healthcare and Holon Health was recognized across multiple categories, celebrating excellence in brand strategy, campaign creative, and digital experience. These wins reflect our continued commitment to building purpose-driven healthcare brands that connect with clarity and have a meaningful impact.
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Dotted Line Agency earned recognition at this year’s Advertising Club of Richmond awards, known as the Richmond Show, for two standout projects. The Holon Health brand and digital experience, as well as the Twist “WiFi Wishes” campaign, each received honors in the Interactive category. These accolades at Richmond’s premier advertising awards event underscore DLA’s excellence in creative brand development and digital campaign innovation.