Ron Villacarillo
Head of Creative
Head of Creative
Ron brings a wealth of experience, having worked with agencies nationwide, shaping brands from Fortune 100 companies to non-profits. His diverse portfolio reflects his deep industry understanding. While his background is in visual storytelling, he takes pride in collaborating with teams to discover and express the soul of a brand through any medium. He believes in creating work that is authentic, entertaining, and culturally resonant.
Before joining DLA, Ron served as Executive Creative Director at Yebo, leading accounts such as Virginia Lottery, SweetFrog, and Elephant Insurance. Prior to that, he balanced his career as a staffer and freelancer at renowned agencies like TBWA\Chiat\Day, Martin Agency, Crispin Porter + Bogusky, DDB, Saatchi & Saatchi, and McCann.
Ron’s brand experience spans a wide range, from sports to fast food; banking to beer. He has collaborated with celebrities, athletes, and influencers to create integrated work for brands like Activision, Baskin Robbins, ESPN, IKEA, Jack In The Box, Miller Lite, Microsoft, USTA, Walmart and Yamaha.
In addition to his agency work, Ron serves as an adjunct professor at the VCU Brandcenter. When he’s not working, you can find him at the gym or exploring home renovation projects with his wife. Most of the time, though, he’s just trying to keep up with his spirited toddler and energetic beagle.