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Are you tired of dealing with hidden fees, slow Wi-Fi, and horrible customer service associated with traditional wired internet providers? Twist Broadband, a startup that aims to revolutionize the home internet experience, hears you. They have partnered with the creative minds at Dotted Line Agency to deliver a playful yet powerful marketing campaign that personifies the frustrations associated with outdated cable internet services and positions Twist as the superior internet provider.
Meet the Cable Snake: The Friendly Villain You’ll Love to Hate
At the heart of the campaign is the Cable Snake, a mischievous and humorous villain that wreaks havoc on its customers by sneaking in hidden fees, constricting speeds, and slithering away when there are problems.
Ron Villacarillo, Head of Creative at Dotted Line Agency, shares the inspiration behind the character: “We knew we had to take on big cable companies, so we created a playful villain that came straight from the source. A coaxial cable naturally looks like a snake, so we made it represent everything wrong with the current cable internet experience.”
While the Cable Snake causes chaos, Twist enters as the champion of hassle-free Wi-Fi, rescuing consumers from the grip of cable monopolies with a promise of Wi-Fi that goes “above and beyond.”
AI-Powered “Cable Horror Stories” Bring Frustration to Life
In addition to the Cable Snake, Twist’s campaign dives deeper into the nightmares of cable internet service with “Cable Horror Stories”—a series of videos that dramatize real customer experiences. Using AI tools, Dotted Line brings online reviews of cable companies to life with visuals and sound designs that intensify the horror and remind viewers why it is time to cut the cable.
Break Free from Bad Wi-Fi
With its blend of humor and truth, Dotted Line delivers a campaign with a bold message: It’s time to leave cable behind. Twist is paving the way for a new era of home internet, one in which customers don’t have to struggle to have trustworthy internet service.