Richmond Strikers and Richmond Kickers, two of Central Virginia’s most iconic youth soccer organizations, stood on the brink of history. As they prepared to combine into one of the nation’s largest youth athletic clubs, they needed a brand that both honored legacy and embraced the future. And so began Richmond United.

Our mission? To create a bold, unified brand celebrating 75 years of tradition while forging a new path forward. To tell the story of a team that elevates athletes, enriches families, and creates unmatched opportunities on and off the field. And to ignite excitement, strengthen community and amplify transformation across all platforms. Game on!

The results were more than a logo, Richmond United’s brand is a fusion of legacy and ambition. A new brand strategy laid the foundations for a comprehensive yet cohesive visual identity, verbal strategy, messaging, and go-to-market materials, and ensured a seamless transition.

Richmond United’s design language honors the Strikers in Orange, the Kickers in Red, and showcases a sleek new team crest. Professional-grade uniforms and sophisticated digital assets reinforce the club’s commitment to excellence and progression. A new PR and social strategy position Richmond United to empower athletes at every level, challenging all to Rise Up.

Our team spearheaded the development of a comprehensive brand system for Richmond United. From logo design to visual identity, every detail tied back to the legacy of the clubs—Richmond United Orange paying homage to the Strikers and Richmond United Red celebrating the Kickers. Uniforms, color palettes, and other design elements reflected a thoughtful blend of tradition and forward-thinking ambition.

What lies ahead? With core values rooted in Respect, Innovation, Success, Excellence and Unity, Richmond United is set to become one of the Mid-Atlantic’s largest and most competitive youth soccer programs. This partnership creates pathways for athletes at every level, empowering them not just in sports but in their personal growth as well.