When founder Gary Frazier came to us with his idea for a mobile COVID PCR testing company, we didn’t just create brand positioning, a bold tone of voice, a visual identity, and a communication and growth strategy—we quickly scaled to become the company’s entire marketing department. As our ads drove customers to their mobile facilities and built revenue, Worksite Labs moved into phase two of their mission. With our marketing, strategy, advertising, and communications support, Worksite Labs launched a new model of decentralized, consumer-based diagnostic testing facilities, expanding far beyond COVID testing. Our creativity and strategic approach helped transform WSL from an idea and a vision into a nationwide operation, redefining diagnostic testing.

Our strategic media plan resulted in online bookings and foot traffic at physical sites increasing to over 50,000 consumer tests per month. DLA drove significant social media engagement, including a 1,693% increase in a single month, thanks to a strategic social contest. Our B2C email campaigns achieved nearly 25% open rates and reached approximately 200,000 readers per send. DLA’s PR team secured global and national coverage in Fast Company, Voice of America, Wall Street Journal, Fox Business, and other major outlets. Over 3 years, we contributed to rapid revenue growth for the company.