Rebranding a healthcare startup for the long haul
Branding and design are often an afterthought for healthcare startups, and this was especially the case for Worksite Labs.
The California-based company formed virtually overnight in 2020 to quickly address gaps in diagnostic testing around the country. There wasn’t much time to consider the company’s signature typeface, color palette, or other brand elements.
But Worksite Labs isn’t just about COVID testing – and its leadership team will tell you that it never was. The company entered the game wanting to make all of healthcare smarter, streamlined, and more efficient.