Wholesale giants and offshore knockoffs are flooding the home decor space. When Shades of Light, a national lighting retailer, came to us with the ambition to increase online sales, grow a loyal customer base, and carve out a niche market, we took a deep dive into their audience and relaunched the brand.

Through our research, we identified key personas to target and developed messaging, a marketing strategy, and a 12-month plan to reach their audience. We helped them launch a new brand look and feel, complete with an updated logo and detailed brand guidelines to ensure brand consistency as the business grows.

By reimagining the branding and honing the messaging to be more strategic and relevant to specific target audiences, Shades of Light is set to strengthen market recognition and attract a wider customer base.