The 5 AI shifts from the last 30 days that are already reshaping discovery, media, and commerce.
In just a few weeks, AI rewired the way decisions are made — from how brands are discovered to how purchases happen. Search is no longer the center. Clicks are optional. And AI agents are starting to act on behalf of consumers, not just answer them.
If your marketing strategy still assumes traditional funnels, this session will challenge that thinking.
Wednesday, February 25, 2026
12:00 PM EST
30 minutes + live Q&A
Led by Mark Pavia, Head of Media & AI, Dotted Line Agency
Can’t attend live? Register anyway — the recording will be shared with all registrants.
By the end of this session, you’ll understand:
- Where marketing decisions now happen — and why that’s shifting
- Which traditional tactics are losing effectiveness
- How AI agents are changing discovery, media, and conversion
- What to prioritize in the next 90 days
- How forward-thinking brands are preparing for AI-driven visibility
Attend live for Q&A — or watch on your schedule. All registrants will receive the full recording.
About the Speaker
Mark Pavia
Head of Media & AI, Dotted Line Agency
Mark leads DLA’s media and AI practice, helping brands navigate the shift from traditional performance marketing to AI-driven visibility, decisioning, and commerce. His work focuses on how emerging AI platforms impact media strategy, discovery, and growth — before those changes show up in quarterly results.
About DLA
At Dotted Line Agency, we help brands stay ahead of how people discover, decide, and act — even as the rules change.
Founded in 2014, Dotted Line Agency is an independent, full-service strategic marketing firm with offices in Richmond, Virginia, and Atlanta, Georgia. We partner with forward-thinking brands to drive growth through integrated brand strategy, creative, in-house media planning and buying, performance marketing, and AI-enabled visibility services.
Our work sits at the intersection of:
- Brand and creative strategy
- Media and performance
- AI visibility and optimization
This session reflects how we’re already helping clients adapt to AI-driven discovery and decision-making.
AI didn’t just change how marketing works.
It changed where decisions happen.
If you want to understand what just shifted — and how to respond with clarity and confidence — join us.