Dotted Line Agency launched a new campaign for car dealership First Team
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Author: Jose Palacios
Dotted Line agency launches humorous campaign for First Team Auto Group
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Dotted Line Agency Launches Humorous Campaign for First Team Auto Group
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DOTTED LINE AGENCY LAUNCHES HUMOROUS CAMPAIGN FOR FIRST TEAM AUTO GROUP
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HUMOROUS CAMPAIGN FOR AUTO GROUP
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First Team Auto Group Puts the Meaning of ‘Forever’ to the Test
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Dotted Line Agency Launches Humorous Campaign for First Team Auto Group
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Dotted Line Agency Launches Humorous Campaign for First Team Auto Group
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LBB: “Stop Optimising for Acceptance:” The Lesson That Shaped Dotted Line Agency
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In her latest feature with LBB Online, Dotted Line Founder and CEO Lauren Sweeney shares the defining moment that led her to rethink the traditional agency model and build something more relevant for modern brands. She discusses the power of clarity, the shift from outputs to outcomes, and why helping brands earn the right to be chosen is the key to sustainable growth in today’s evolving marketing landscape.
Click here to learn more about Lauren’s perspective on building an agency for impact.
DLA Named Lead Agency for Green Front Furniture
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Dotted Line Agency has been named the lead agency for Green Front Furniture, as reported by MediaPost.
The Richmond-based, multi-generational retailer selected DLA to lead its integrated brand, media, and performance strategy as it enters its next phase of growth. The partnership reflects a shared focus on modernizing marketing infrastructure, elevating brand storytelling, and driving measurable retail impact across channels.
As lead agency, DLA will oversee strategic planning, creative development, paid media, and performance optimization — aligning brand clarity with disciplined execution to accelerate growth.
We’re grateful to MediaPost for highlighting the partnership and excited to help Green Front continue building on its legacy with a forward-looking strategy and integrated execution.
You can also read additional coverage of this partnership in Campaign and LBB Online.