News Archives - Dotted Line

DLA Wins Six 2024 Healthcare Advertising Awards

Dotted Line Agency was honored with six awards at the 2024 Healthcare Advertising Awards, one of the industry’s largest and most respected competitions. Our work with MedRVA Healthcare and Holon Health was recognized across multiple categories, celebrating excellence in brand strategy, campaign creative, and digital experience. These wins reflect our continued commitment to building purpose-driven healthcare brands that connect with clarity and have a meaningful impact.

DLA Wins at Richmond Ad Club Awards

Dotted Line Agency earned recognition at this year’s Advertising Club of Richmond awards, known as the Richmond Show, for two standout projects. The Holon Health brand and digital experience, as well as the Twist “WiFi Wishes” campaign, each received honors in the Interactive category. These accolades at Richmond’s premier advertising awards event underscore DLA’s excellence in creative brand development and digital campaign innovation.

LBB: Women Founders Building a New Kind of Industry

In our latest feature on LBB Online, Dotted Line’s Founder and CEO, Lauren Sweeney, joins a group of trailblazing women founders redefining the creative industry. She shares insights on the evolving agency landscape, the importance of building strong client relationships, and how fostering a values-driven culture can drive long-term success. As the industry shifts, these leaders are paving the way for a more innovative and inclusive future.

Want to hear more about Lauren’s perspective on building a new kind of agency? Read the full LBB interview here.

Own It Podcast: Lauren Sweeney on Entrepreneurship and Ownership

Our CEO and Founder, Lauren Sweeney, joined the Own It podcast to share her insights on leadership, entrepreneurship, and building a modern agency. In this conversation with host Casey Jacox, Lauren discusses the lessons she’s learned from scaling Dotted Line, the mindset shifts that have shaped her journey, and how embracing ownership has fueled both personal and professional growth. Tune in to hear her perspective on what it truly means to lead with purpose.

Richmond United Launches New Era for Youth Soccer with Dotted Line Agency Partnership

Richmond’s youth soccer scene just got a major boost with the unification of the Richmond Strikers and Richmond Kickers under the new Richmond United brand and relaunch from Dotted Line Agency. This collaboration promises to elevate youth athletics across the region and on the national stage with a fresh vision and impactful identity. Read more about our exciting partnership and its bright future in the Richmond Times-Dispatch article.

LBB: Creative Lessons from DLA’s Head of Creative

In our latest interview featured on LBBOnline, DLA’s Head of Creative, Ron Villacarillo explores the dynamic relationship between agencies and their clients when it comes to creative ideation. While agencies bring expertise and strategic thinking to the table, some of the best and most innovative ideas often originate from the clients themselves. By fostering a collaborative environment, we can harness their clients’ unique perspectives, leading to campaigns that resonate more deeply and authentically.

Curious to learn more about Ron’s perspective on how client collaboration can drive creativity?

Read the full LBB interview here.

Ron Villacarillo Named Head of Creative at Dotted Line Agency

Independent, award-winning marketing agency Dotted Line has hired ad agency veteran creative leader Ron Villacarillo as Head of Creative. Villacarillo reports directly to Lauren Sweeney, Founder and CEO of Dotted Line.

Villacarillo brings a wealth of experience, having worked with agencies nationwide, shaping brands from Fortune 100 companies to non-profits. His diverse portfolio reflects his deep industry understanding. While his background is in visual storytelling, he takes pride in collaborating with teams to discover and express the soul of a brand through any medium. He believes in creating work that is authentic, entertaining, and culturally resonant.

“I’ve watched Lauren and Dotted Line grow since their early days as an agency, consistently impressed by their tenacity and evolution. I’m thrilled to unite our efforts, aiming to enhance creative excellence and ensure ongoing success, said Ron.”

See full coverage in Little Black Book.

DLA earns Bronze Award from Advertising Club of Richmond

Honored to share that our rebrand work for Shades of Light has earned us a bronze award in the Design category at this year’s Richmond Show! It’s humbling to stand among such creative giants in the Richmond community. Thank you Advertising Club of Richmond. Massive thanks to Shades of Light for trusting us with their vision, and to our team whose dedication brought it to life!

DLA 5X Winner HDMA

A big congratulations to the team and to our clients as DLA takes home a gold, a bronze, and three merit awards at the Healthcare Digital Marketing Awards. Thank you to all of the many people involved in making work that gets notices—work that works.

Tech Partners Podcast: Interview with Lauren Sweeney

Our CEO and Founder Lauren Sweeney spoke about what she brings as “Something Extra” to this podcast from our friends at Technology Partners. Host Lisa Nichols – and Technology Partners CEO – interviews to share their stories and show us what it takes to influence, encourage, and be a true leader in our daily lives.

Listen here.