Dotted Line Agency has appointed Mark Pavia as Head of Media & AI, expanding the agency’s leadership team and accelerating its investment in AI-enabled media, performance, and discoverability services.

A veteran media, data, and AI leader, Mark brings deep experience building and scaling modern media organizations at the intersection of strategy, technology, and performance. His background spans full-funnel media planning and activation, advanced analytics, and emerging AI-driven approaches to brand visibility—including AEO (Answer Engine Optimization) and AI-powered discoverability.

In his role, Mark will lead Dotted Line’s Media & AI practice, shaping how the agency helps brands navigate a rapidly changing marketing landscape. His focus includes integrating media, data, and AI to drive measurable growth—while ensuring brands remain visible, relevant, and competitive as consumer discovery continues to shift beyond traditional search.

“AI is fundamentally changing how people discover and engage with brands,” said Mark. “This moment demands a more integrated approach—one that blends media intelligence, creativity, and technology. Dotted Line is uniquely positioned to lead in this space, and I’m excited to help build what’s next.”

Mark’s appointment reinforces Dotted Line’s commitment to evolving beyond traditional media models and delivering future-ready solutions for growth-minded brands. By embedding AI-driven insights into media strategy and execution, the agency continues to sharpen its ability to connect brand building with performance outcomes.

“Mark’s leadership brings both clarity and momentum to where marketing is headed,” said Lauren Sweeney, Founder and CEO of Dotted Line. “As AI reshapes discoverability and decision-making, his expertise strengthens how we help clients multiply their potential—today and into the future.”

With Mark at the helm of Media & AI, Dotted Line continues to expand its integrated capabilities—helping clients move with confidence in a marketplace defined by rapid change and new opportunity.

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