Dotted Line Collaborations spends every waking hour helping clients achieve their business goals through creative marketing. But when we made the finals of the esteemed Tory Burch Foundation Fellowship, we had to practice what we preach. With only 24 days to gather more votes than the other finalists, our Dotted Line team needed its own campaign to raise awareness about the Fellowship and encourage as many friends, fans, and strangers alike to vote. And do it in a way that would make the Tory Burch Foundation take note of our nimble and creative team.
The solution started with our core strength: collaboration. We knew that we needed to leverage the support of all our connections. With an overarching campaign idea of supporting women in business, we came up with easy and engaging ways to remind people to vote for us while raising awareness around female entrepreneurship. The campaign didn’t focus solely on DLC — we highlighted inspiring female leaders from the Richmond region to create mutually beneficial buzz around the Fellowship and its mission of empowering female business owners.
By the end of the three weeks, we had done an astounding amount of marketing, including 2 local press features, an event with over 80 attendees at Quirk Hotel, a shout out from the nationally recognized 3% Conference, and over 185 shares on Facebook. Our message reached over 5,000 people, drove 1,400 new visitors to our website, and led to over 3,000 votes in the competition.
Best of all, we won! As a Tory Burch Fellow, our CEO, Lauren Sweeney, won a year-long fellowship full of resources and education, a $10,000 grant, and a chance to pitch for $100,000 investment from the Foundation. All proof that creativity and collaboration can pay off in remarkable ways.