Biz Buzz: Henrico entrepreneur selected for a year-long Tory Burch Foundation fellowship
By Tammie Smith

Photo of Lauren Sweeney, CEO of Dotted Line

Lauren Sweeney

Lauren Sweeney, owner of Henrico County-based Dotted Line Collaborations marketing firm, is one of 10 women entrepreneurs from across the country selected for a yearlong Tory Burch Foundation fellowship.

The 10 winners will each receive a $10,000 education grant, three days of workshops at the headquarters of lifestyle brand Tory Burch in New York City, plus yearlong support and the chance to compete for a $100,000 investment grant.

The Tory Burch Foundation was created in 2009 by designer and businesswoman Tory Burch whose company Tory Burch LLC sells clothing, shoes, handbags, accessories and more.

Sweeney, 29, started Dotted Line Collaborations in 2013. She is a former employee of Capital One, where she worked on internal communications campaigns.

“I started Dotted Line because I saw that the advertising industry was changing. … Our business model is unique to the advertising industry, which is one of the reasons why I think we were selected,” Sweeney said.

“We have a staff of multidisciplinary marketing and advertising experts, and then we have a wide network of top agency talent across the U.S. that we tap into,” she said.

Sweeney travels to New York City this week for the first series of fellowship workshops.

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Dotted Line is a new kind of agency, built for today’s world. To us, the secret is collaboration – with you and the best talent in the world. We are a team that can help your brand connect the dots from what is, to what can be. Learn more about our team.

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