Tuesday Thought: Re-Engineering Our Habits for Success

“Vision without action is just a dream.” – Joel Arthur Baker

“Destiny is not a mystery. Destiny is daily habits. It’s mind over matter. It’s nurture over nature. It’s a daily grind in the same direction. Show me your habits. I’ll show you your future.” – Mark Batterson

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I’ve never been a big fan of setting ambitious goals or dreams without having a supporting action plan. I talk with many people who share grand hopes for the future, but in follow-up conversations a year or two later, I learn most didn’t achieve what they’d dreamed.

Days turn into months, and behavior changes never happen to instigate the necessary activities that turn actions into outcomes. For example, a big problem with New Year’s resolutions is that we fail to consistently practice the action that’s needed for us to succeed. Whether it’s getting out of debt or getting into shape, the habits we adapt dictate our progress.

A recent Duke University study shared that 45% of our daily behavior is automatic. So if we want to see meaningful change in our lives, we must reverse-engineer the steps toward a goal to put the right habits in place to achieve that desired outcome. As I think about some of my goals this year – for me personally, for my family, and for our agency team – this topic of habits and building a successful system is top of mind.

I recently heard author Mark Batterson talk about how he thinks about his habit formation, as he explores more deeply in his newest book, Do It For a Day. He assesses his habits with three questions: “Are my habits measurable? Are they meaningful? And are they maintainable?”

  • Measurable: We map miles, count calories and budget dollars. Our habits are quantifiable.
  • Meaningful: If I take on the desired persona, I believe I can do it. I believe I am a runner, so, therefore, I am able to run 30 minutes today.
  • Maintainable: Can I do it for one day? If so, I can do it again tomorrow. I spent time writing today, so, therefore, I can also write tomorrow.

Batterson looked at the habits of some of the most successful leaders in American history to hack their routines. What he found is that the top trend across all of them was their ability to focus and put discipline around their daily habits. Batterson shares that we often overestimate what we can do in a year or two and vastly underestimate what we can do in five or 10.

The encouraging news is that you’re always only one habit away from any goal you set.

In those moments when I feel like I just don’t have the time, I remember that a friend told me the average person spends two and a half hours per day on social media. That’s 15% of our typical waking hours. Unfortunately, when I look at my weekly iPhone activity report, my social media usage isn’t far off (even if some of it is work related).

So how do I accomplish big goals? This week, I’m focusing on one new habit to integrate daily.

What one habit could you adopt this week to see if it makes an impact in a month?

Announcing PR Daily’s Content Marketing Awards Finalists

For its lead-generation campaign for Tech Knowledge Associates (TKA), Dotted Line has been named a finalist in three categories of PR Daily’s Content Marketing Awards. The agency is up for Content Marketing Strategy of the Year, as well as the year’s best B2B campaign and best use of content marketing for the purpose of lead generation.

Continue to PR Daily.

12th Annual “Best Places to Work” List

Dotted Line snagged the #62 spot on Virginia Business’ 2022 Best Places to Work list in the small-employers category. Its selection was based on employee surveys that benchmarked Dotted Line on a list of core values, including leadership, corporate culture, work environment and overall engagement. The agency competed with more than 200 companies to be included and is one of only five advertising, PR and marketing companies in Virginia to earn a spot on the small-employers list.

Continue to Virginia Business.

Lauren Sweeney of Dotted Line: 5 Things I Wish Someone Told Me Before I Became a Founder

Since starting Dotted Line in 2014, CEO Lauren Sweeney has learned countless lessons as she built the company into a mid-level marketing agency. She shares how finding A-player team members, sharpening her influence skills and reframing her relationship to failure have shaped her into the leader she is today.

Continue to Authority Magazine.

Getting to Know: Marci Schnur with Dotted Line

In her 25-plus-year career, Dotted Line Managing Director of Client Services Marci Schnur has led numerous large-scale campaigns and built lasting relationships with diverse clients. She reflects on her most significant learning experiences, her best and worst business decisions, and offers her insights for the industry’s current and future challenges.

Continue to the Richmond Times-Dispatch.

Dotted Line Rounds Out Executive Leadership Team with Key Hires and a Promotion on the Heels of Record Growth

Dotted Line’s leadership team has grown to include Managing Director of Client Services Marci Schnur and Creative Director Jason Anderson, while Emily Shane has been promoted to Strategy Director. They’re lending 60-plus years of combined marketing experience to help develop highly effective solutions for clients while bringing a clear vision and passion to the agency. 

Continue to AdForum

Tuesday Thought: Be The Buffalo

A weekly connection for quick bits of motivation, new perspectives or an uplifting story that align with Dotted Line as an agency.

Before the start of the school year, I spent an intentional couple of days away with Dotted Line’s leadership team in the West Virginia mountains. We talked proactively about the health of our business, what’s coming up for our team in the next few years, and some current challenges. The good news is that the business is healthy and growing, and we have exciting opportunities on the horizon. Much of our conversation focused on the complexity facing our team right now. As a positive consequence of that growth, we’re aggressively staffing up, refining processes, and working hard to preserve our core, our mission and values – all at the same time.

I invest a lot of time speaking with and listening to other founders and business owners, learning the practices and tools that can enable our growth while making it as painless as possible for everyone involved. As I chatted with a friend recently, he mentioned a story about buffaloes and cows in Colorado.

For those that don’t know, Colorado is divided almost exactly in half by the Rocky Mountains. The western part of the state is the mountains, and the east part is the Plains. Because of this unique geography and landscape, this rare spot has both buffaloes and cows living together. As a storm builds from the west and spills over the Plains toward the wildlife, the cows and buffaloes respond very differently. In their lumbering way, the cows walk away from the storm, which prolongs how long they’re in the storm and maximizes the amount of pain, time, and frustration they experience from the wind and rain. The buffaloes take a different approach. They wait for the storm to roll over the ridge, and then turn and charge directly into the storm.  By running into the storm, the buffaloes run straight through it, minimizing their pain, time, and frustration.

It’s the same storm, but their experience is wildly different.

In life, we will always have storms. At Dotted Line, we’re constantly trying new things. One thing I love about our culture is that we’re not afraid of complexity or storms. Maybe we have a struggle with a client. Or a difficult conversation with a team member. Or a new idea that could revolutionize how we do service but could be difficult to implement.

Procrastinating on a problem usually amplifies the pain. But when we address it head on, we’re more apt to act with greater intention.  This week, I’m working hard to be mindful of which direction I’m running when faced with a storm. How can our team be like buffaloes and charging into a storm? And how can you and your team live that spirit?

Tuesday Thought: Filling Up The Bucket

A weekly connection for quick bits of motivation, new perspectives or an uplifting story that align with Dotted Line as an agency.

You will be the same person in five years as you are today except for the people you meet and the books you read.

Charlie Jones

My daughter Savannah has become fixated on trying to help with chores around the house. I think it’s the act of watching my husband and I complete certain activities, and her trying to mimic them as part of her quest for independence. One of the chores that she has taken to is helping to water our plants every day. Our daughter has her small watering bucket, and each morning, she follows me outside to try to help me. This morning, she was growing frustrated because she kept trying to tip the bucket to water the plants, but she was forgetting to fill her bucket first with the water.

While this seems so obvious, I can see how it might not be for someone at her age. At Dotted Line, we talk a lot about the importance of personal growth and development. This interaction with my daughter this morning was a timely reminder, particularly amid the back-to-school season, the importance of filling our buckets to grow our abilities. 

I’ve learned that growth, whether it be me as a person, or the plants in our front yard, just doesn’t happen. Developing my abilities is the best chance of becoming the person I was created to be. I must be intentional about it. In practicalities, it is asking myself…am I growing to be the leader Dotted Line needs in to be successful?  This same thinking can be applied to all areas of our lives, professionally and personally.

What does growth look like? It’s developing the right attitude, learning your strengths, tapping into your passion, getting in touch with your purpose, developing your skills. And becoming a more effective and fulfilled individual starts with having a plan. For many years, I was intentional about working, reaching my goals, and being successful. The strategy was hard work. But working hard doesn’t guarantee success and hope isn’t a strategy.

I’ve learned that most people underestimate the importance of growth, and they get distracted. I know I have done that. As a result, I put growth on the back burner. Famous author and speaker, John Maxwell writes “If you want to reach your goals and fulfill your potential, become intentional about personal growth. It will change your life.”

This week I am thinking about what I am doing to fill my bucket so I can pour into others more effectively. It’s hard to build strength without growing my capacity to do and be more.

Tuesday Thought: Navigating Uncertainty with Certainty

A weekly connection for quick bits of motivation, new perspectives or an uplifting story that align with Dotted Line as an agency.

The pathway to your greatest potential is often straight through your greatest fear.

Craig Groeschel

We are in a high growth phase right now at Dotted Line. The demands of our current account expansion are weighing on many components of the business and our team. We are all having to lean into the work for our clients in new ways and stretch ourselves.

But adjusting to new norms and unprecedented growth is nothing new to me. Several years ago, my husband, Shawn and I decided to move out of our townhouse into a more spacious, family-friendly home all while I was 7 months pregnant. We were trying to prepare for the baby’s due date, coordinate all the move logistics, and juggle our multiple businesses and family needs. Plus, the last stretch of pregnancy is emotionally and physically tiring. It was a stressful season for sure. We knew where we ultimately needed to be — in our new home before the baby’s arrival with our sanity still intact. But there were many moving pieces we were trying to manage through the process.

Create distance

During seasons of uncertainty, I find it easy to get caught up focusing on the things immediately in front of me.  Famous Navy Seal, Jocko Willink shares in his book, Leadership Strategy and Tactics, how he grew to create distance, both mentally and physically, before high-stakes military missions to gain the appropriate amount of perspective. He shares “I made it my goal to never be completely caught up in minuscule tactical aspects of a problem; my goal was to get a higher mental and physical altitude to see more…The more often I detached, the easier it became to see and understand the tactical picture, and the better I got.”  Being intentional about creating a certain level of distance in complex situations helps me to see the way forward more clearly.

This week, I am asking myself… how can I get above a challenging situation?

Make room for margin

When the future is uncertain, we are often our most vulnerable. A good friend and mentor once shared with me how important it is to give yourself twice as much space as you’d typically need in times of high stress. It seems counterintuitive when you think about it but creating lots of margin across multiple areas of your life provides space to be more prepared for opportunities and challenges that come your way. If I make a wrong move, I have the ability to quickly cover. The margin might be in terms of time, investments, a financial situation, or capacity to remain mentally flexible.

Are there ways in which I can create space within the demands of an assignment? Or with my schedule and time?

Keep things simple

Have you ever heard the saying, “you eat a giant elephant by taking one small bite at a time?”  When faced with a complex problem, keeping it simple and breaking it up into manageable, bite-sized pieces can help provide the guidance to move forward. For me, journaling, meditating or talking through how to simplify a situation are mechanisms to get to the bite-sized pieces.

When faced with an elephant, how can I simplify and create bite-sized pieces?

As a new leader, it can be easy to get caught up in trying to do our best, making the right moves at the right time.  Creating distance, making room for margin, and keeping things simple are small, tactical steps that can create a huge impact in our lives. As I continue through the rest of this week, I am thinking about how I can put these steps into practice to grow my abilities with focus and clarity.

Lauren

Tuesday Thought: Remember Tomorrow

A weekly connection for quick bits of motivation, new perspectives or an uplifting story that align with Dotted Line as an agency.

“Remember tomorrow.”
Jesse Itlzer

After attending a tremendous Entreleadership Summit (for those that aren’t familiar with the program, the content is focused on equipping and developing leaders to grow healthy teams and small businesses) last week, I am reminded of one of my absolute all-time favorite speakers from a previous year’s event, Jesse Itzler. In his talk to the event audience, Jesse shares stories from building several high growth companies, his personal and familial adventures, and other life resume builders. Jesse shares how he focuses on living life with as much adventure and fulfillment as possible.

In his talk, Jesse draws on his experience inviting a navy SEAL to live with him for 30 days. Jesse wanted to learn the “secret sauce” of grit and mental perseverance from a figure who was operating at a level he couldn’t even comprehend. The first day the SEAL shows up at his house, the SEAL orders Jesse to the gym to tackle pull-ups. Having self-declared that he could only do 4 pull-ups at a given time, the SEAL coaches (or forces) Jesse to complete 100 pull-ups before they can leave. In his talk, Jesse shares that there is statistical research that shows when your mind is telling you that you’re done, that you’re exhausted, that you cannot possibly go any further, you’re only actually at 40%.

I love this story because it highlights that the limitations we put on ourselves are self-imposed.  Last year, when I started training for a half-marathon, I remember thinking “there is NO WAY I can run 13 miles.” And by taking it one mile at a time, working on my mental toughness, and building grit, I learned I could tackle it one small piece at a time.

Last Monday I had lunch with a friend, and we were talking about the importance of having an abundance mindset. Most people are conditioned with a scarcity mindset. Limited resources, short-term thinking, and lack of opportunity. Scarcity mentality is what keeps many of us from achieving our goals. An abundance mindset refers to the paradigm shift that there is plenty for everyone. Opportunity and abundance are born out of our grit. We each create our own luck. The small things we do daily, and the way we speak to ourselves, create the environment for what we are becoming.

As I head into this week, I am remembering Jesse’s words and training my mind to look for possibilities. If we don’t win this pitch, good – we’ll win the next one. If we have a failure, good – we’ll get it right next time. Possibility is everywhere, we just have to remember tomorrow.