When teams put their core principles into action, they find themselves on a clear path to achieve desired results. Whether we refer to them as principles or values, these guiding tenets come alive in people’s daily conversations, decisions, and choices. If you need further convincing, just look at Cheryl Bachelder, former CEO of Popeyes Louisiana […]
“A successful team is many voices with a single heart.” – John C. Maxwell “Relationships help us to define who we are and what we can become. Most of us can trace our successes to pivotal relationships.” – Donald Clifton and Paula Nelson ••• Dotted Line’s core values guide how we work with each other […]
A lot has changed in the past year for Dotted Line: our size, our clientele, our growing presence in the Richmond marketing space. But one thing that we didn’t expect to change as much as it did was our brand identity. Earlier this year, as we began re-assessing our target audience, we tapped one of […]
“Vision without action is just a dream.” – Joel Arthur Baker “Destiny is not a mystery. Destiny is daily habits. It’s mind over matter. It’s nurture over nature. It’s a daily grind in the same direction. Show me your habits. I’ll show you your future.” – Mark Batterson ••• I’ve never been a big fan of setting ambitious […]
For its lead-generation campaign for Tech Knowledge Associates (TKA), Dotted Line has been named a finalist in three categories of PR Daily’s Content Marketing Awards. The agency is up for Content Marketing Strategy of the Year, as well as the year’s best B2B campaign and best use of content marketing for the purpose of lead […]
Dotted Line snagged the #62 spot on Virginia Business’ 2022 Best Places to Work list in the small-employers category. Its selection was based on employee surveys that benchmarked Dotted Line on a list of core values, including leadership, corporate culture, work environment and overall engagement. The agency competed with more than 200 companies to be included […]
Since starting Dotted Line in 2014, CEO Lauren Sweeney has learned countless lessons as she built the company into a mid-level marketing agency. She shares how finding A-player team members, sharpening her influence skills and reframing her relationship to failure have shaped her into the leader she is today. Continue to Authority Magazine.
In her 25-plus-year career, Dotted Line Managing Director of Client Services Marci Schnur has led numerous large-scale campaigns and built lasting relationships with diverse clients. She reflects on her most significant learning experiences, her best and worst business decisions, and offers her insights for the industry’s current and future challenges. Continue to the Richmond Times-Dispatch.
Dotted Line Rounds Out Executive Leadership Team with Key Hires and a Promotion on the Heels of Record Growth
Dotted Line’s leadership team has grown to include Managing Director of Client Services Marci Schnur and Creative Director Jason Anderson, while Emily Shane has been promoted to Strategy Director. They’re lending 60-plus years of combined marketing experience to help develop highly effective solutions for clients while bringing a clear vision and passion to the agency. Continue to AdForum.
A weekly connection for quick bits of motivation, new perspectives or an uplifting story that align with Dotted Line as an agency. Before the start of the school year, I spent an intentional couple of days away with Dotted Line’s leadership team in the West Virginia mountains. We talked proactively about the health of our […]