Pandemic Positivity: Silver Linings in Dark Times

I wouldn’t say I’m a morning person, but I do have a very consistent morning schedule. Each day I set my alarm for 5:45 and wake up promptly to the dulcet tones of my alarm clock gently beckoning me toward endless possibilities… before invariably pressing “snooze” once or twice and actually waking up closer to […]

Navigating a Pandemic with the Support of Your Team

As the Account Director at Dotted Line, I have the privilege of being a champion for both our clients and our team. During these unprecedented times, that means listening often, checking in frequently on more than the status of work, and trying to offer support at the other end of a Zoom call. While there […]

Moving Toward Better: My Interview for Greenhouse Culture’s Podcast

“There’s rarely a straight line from here to better. But there’s usually an arc. The slog won’t last forever. And winning streaks aren’t endless, either. As we move through time, we’re often presented with opportunities that are carefully disguised as problems. And every day, we’re forced to make a choice. The default might be to […]

Onboarding in a Global Crisis

In 2019, HR tech company Hibob conducted a study that revealed an illuminating fact; 64% of new employees are less likely to feel welcome if they experience a poor onboarding process. Making things even more dire, only 12% of companies are seen as having positive, repeatable onboarding procedures. Having experienced onboarding in a wide swath […]

Marketing Agencies Make West End Moves

Dotted Line has set up shop in Henrico County’s Forest Office Park, one of several local marketing agencies to recently migrate to Richmond’s West End. CEO Lauren Sweeney spoke with Richmond BizSense about how the 6,600-square-foot facility (which we share with Spinnaker Consulting Group) perfectly fits the needs of our fast-growing company.  Continue to Richmond BizSense. 

From Entrepreneur to Enterprise

The Challenge Dotted Line Collaborations spends every waking hour helping clients achieve their business goals through creative marketing. But when we made the finals of the esteemed Tory Burch Foundation Fellowship, we had to practice what we preach. With only 24 days to gather more votes than the other finalists, our Dotted Line team needed its […]