How do you turn a community college into a community movement?

Reynolds Community College came to Dotted Line with a challenge: help redefine what community college means for today’s students, faculty, and the region it serves.

Through comprehensive brand strategy and creative development, we helped Reynolds rediscover its purpose and reintroduce itself to the world with a bold new voice and visual identity. The result was a refreshed, future-ready brand built on one simple truth: greatness isn’t given – it’s earned.

From this foundation, we developed the college’s new brand platform, “Challenge Accepted,” a rallying cry that celebrates perseverance, progress, and personal growth. The platform came to life through a fully integrated campaign — spanning digital, print, social, radio, and out-of-home — that highlights the grit and determination of real Reynolds students who are shaping their own futures one challenge at a time.