What does happiness in the workplace mean for your agency?

After two-plus years of the pandemic, our world’s relationship to work looks completely different from the way it used to. We have a better understanding of what makes us feel fulfilled on the job and what leaves us feeling high and dry. We’ve learned that a rigid 9-to-5 schedule doesn’t work for everyone. We’ve decided […]

Grow Your B2C Audience With These 3 B2B Marketing Tools

Business-to-consumer (B2C) marketing often comes more naturally to marketers than business-to-business (B2B). It’s in our nature to relate to other people – to draw from our emotions, passions and other human tendencies – which is what B2C is all about. It feels less natural to appeal to whole organizations rather than the individuals within them […]

Tuesday Thought: How the Golden Rule Drives Success

“A successful team is many voices with a single heart.” – John C. Maxwell “Relationships help us to define who we are and what we can become. Most of us can trace our successes to pivotal relationships.” – Donald Clifton and Paula Nelson ••• Dotted Line’s core values guide how we work with each other […]

Is Your 2022 Marketing Strategy on Target?

Here are 3 questions mid-size brands should ask themselves to find out. Growing a middle-market brand is no small feat. You’re often competing in markets that are dominated by big players and saturated with energetic startups. Many of our clients come to us looking to solve this challenge through marketing, trusting we’ll turn their promotional […]

How the search for clarity fueled our latest brand refresh

A lot has changed in the past year for Dotted Line: our size, our clientele, our growing presence in the Richmond marketing space. But one thing that we didn’t expect to change as much as it did was our brand identity. Earlier this year, as we began re-assessing our target audience, we tapped one of […]

Tuesday Thought: Re-Engineering Our Habits for Success

“Vision without action is just a dream.” – Joel Arthur Baker “Destiny is not a mystery. Destiny is daily habits. It’s mind over matter. It’s nurture over nature. It’s a daily grind in the same direction. Show me your habits. I’ll show you your future.” – Mark Batterson ••• I’ve never been a big fan of setting ambitious […]

Six Ways to Produce Award-Worthy Marketing Content for Clients

Getting to great work starts and ends with a trusting and collaborative relationship. The most memorable modern marketing campaigns (the Geico Gecko or Progressive’s Flo come to mind) are the ones that play off relatable, human interactions and remind audiences a bit of themselves. These and other popular advertising mascots show us that, behind the […]

Winning Ad Themes from the Super Bowl

Winning Ad Themes from Super Bowl 2022

The 2022 Super Bowl featured two unexpected teams that reinvented themselves and evolved throughout the season to get to the big game. Similar to the Los Angeles Rams and Cincinnati Bengals, businesses looking to take advantage of the hype around this perennial celebration of broadcast advertising prowess approached this year a little differently, operating with […]

Scoop creative campaign embodies the spirit of Dotted Line

Last year, Dotted Line began taking steps to expand beyond its business-to-business (B2B) marketing foothold and deepen its business-to-consumer (B2C) portfolio. And when Associate Creative Director Mitchell Jordan and I hopped aboard in January, we came equipped with ideas to help Dotted Line make a real name for itself in B2C. One of our first […]

Tuesday Thought: Be The Buffalo

A weekly connection for quick bits of motivation, new perspectives or an uplifting story that align with Dotted Line as an agency. Before the start of the school year, I spent an intentional couple of days away with Dotted Line’s leadership team in the West Virginia mountains. We talked proactively about the health of our […]