Tuesday Thought: The Power of What We Say

Last week, I took off on another training hike in preparation for the 29029 Everesting challenge, now coming up in less than a month. Our group, which included my colleague Emily Shane and two others, selected an 18-mile trail, which we covered in about 8.5 hours. This was a big step toward our Everesting experience, […]

Tuesday Thought: Why you should set impossible goals

Every year, I set a big personal goal. A goal so large that it seems impossible to reach. But then, when I succeed, the impacts of crossing that threshold brings benefits I’ll reap the other 364 days of the year.  Entrepreneur and business leader Jesse Itzler calls this kind of endeavor a Misogi Challenge. By design, […]

Tuesday Thought: How your core principles can drive results

When teams put their core principles into action, they find themselves on a clear path to achieve desired results. Whether we refer to them as principles or values, these guiding tenets come alive in people’s daily conversations, decisions, and choices. If you need further convincing, just look at Cheryl Bachelder, former CEO of Popeyes Louisiana […]

What does happiness in the workplace mean for your agency?

After two-plus years of the pandemic, our world’s relationship to work looks completely different from the way it used to. We have a better understanding of what makes us feel fulfilled on the job and what leaves us feeling high and dry. We’ve learned that a rigid 9-to-5 schedule doesn’t work for everyone. We’ve decided […]

Grow Your B2C Audience With These 3 B2B Marketing Tools

Business-to-consumer (B2C) marketing often comes more naturally to marketers than business-to-business (B2B). It’s in our nature to relate to other people – to draw from our emotions, passions and other human tendencies – which is what B2C is all about. It feels less natural to appeal to whole organizations rather than the individuals within them […]

Tuesday Thought: How the Golden Rule Drives Success

“A successful team is many voices with a single heart.” – John C. Maxwell “Relationships help us to define who we are and what we can become. Most of us can trace our successes to pivotal relationships.” – Donald Clifton and Paula Nelson ••• Dotted Line’s core values guide how we work with each other […]

Is Your 2022 Marketing Strategy on Target?

Here are 3 questions mid-size brands should ask themselves to find out. Growing a middle-market brand is no small feat. You’re often competing in markets that are dominated by big players and saturated with energetic startups. Many of our clients come to us looking to solve this challenge through marketing, trusting we’ll turn their promotional […]

How the search for clarity fueled our latest brand refresh

A lot has changed in the past year for Dotted Line: our size, our clientele, our growing presence in the Richmond marketing space. But one thing that we didn’t expect to change as much as it did was our brand identity. Earlier this year, as we began re-assessing our target audience, we tapped one of […]

Tuesday Thought: Re-Engineering Our Habits for Success

“Vision without action is just a dream.” – Joel Arthur Baker “Destiny is not a mystery. Destiny is daily habits. It’s mind over matter. It’s nurture over nature. It’s a daily grind in the same direction. Show me your habits. I’ll show you your future.” – Mark Batterson ••• I’ve never been a big fan of setting ambitious […]

Six Ways to Produce Award-Worthy Marketing Content for Clients

Getting to great work starts and ends with a trusting and collaborative relationship. The most memorable modern marketing campaigns (the Geico Gecko or Progressive’s Flo come to mind) are the ones that play off relatable, human interactions and remind audiences a bit of themselves. These and other popular advertising mascots show us that, behind the […]