Dotted Line Agency has been named the lead agency for Green Front Furniture, as reported by MediaPost.

The Richmond-based, multi-generational retailer selected DLA to lead its integrated brand, media, and performance strategy as it enters its next phase of growth. The partnership reflects a shared focus on modernizing marketing infrastructure, elevating brand storytelling, and driving measurable retail impact across channels.

As lead agency, DLA will oversee strategic planning, creative development, paid media, and performance optimization — aligning brand clarity with disciplined execution to accelerate growth.

We’re grateful to MediaPost for highlighting the partnership and excited to help Green Front continue building on its legacy with a forward-looking strategy and integrated execution.

You can also read additional coverage of this partnership in Campaign and LBB Online.