In her latest feature with LBB Online, Dotted Line Founder and CEO Lauren Sweeney shares the defining moment that led her to rethink the traditional agency model and build something more relevant for modern brands. She discusses the power of clarity, the shift from outputs to outcomes, and why helping brands earn the right to be chosen is the key to sustainable growth in today’s evolving marketing landscape.

Click here to learn more about Lauren’s perspective on building an agency for impact.