We’re excited to announce that Mark Pavia has officially joined Dotted Line as our Head of Media & AI.

Mark brings a rare blend of strategic media leadership, performance rigor, and forward-looking expertise in AI-driven marketing. With deep experience across full-funnel media strategy, analytics, and emerging technologies, he has built a career helping brands navigate complexity—and turn change into competitive advantage.

In his role, Mark will lead Dotted Line’s Media & AI practice, shaping how we help brands show up, perform, and stay visible in an increasingly AI-driven marketplace. From media strategy and activation to AI-powered discoverability, optimization, and measurement, he’ll guide how data, technology, and creativity come together to drive meaningful growth.

“Marketing is entering a fundamentally new era,” said Mark. “AI is changing how brands are discovered, evaluated, and chosen—and the opportunity is enormous for companies willing to rethink how media, data, and creativity work together. I’m excited to help Dotted Line and its clients lead into what’s next.”

Mark’s appointment reflects Dotted Line’s continued investment in modern marketing capabilities—ensuring our clients are not only keeping pace with change, but staying ahead of it. His leadership strengthens our ability to deliver integrated strategies that connect brand, performance, and technology in smarter, more effective ways.

We’re thrilled to have Mark on the team and energized by what his leadership means for our clients, our work, and the future of Dotted Line.

Thank you, Little Black Book, for helping us share the news.

See full coverage in Little Black Book.