The Art of Crafting a Meaty Media Pitch

By Kyra Newman How many times have you scanned the aisles during a shopping trip to check out a new product featured on your favorite talk show? Or Googled an innovative startup after hearing its founder weigh in on your favorite news podcast? Or planned to stop by a food festival that a local events […]

Dotted Line Drops Its First Non-Fungible Token

Unless you’ve taken a month-long, off-the-grid vacation, chances are you’ve noticed the massive NFT boom. From coveted “packs” of NBA video clips reminiscent of physical trading cards to a digital collage by graphic artist Beeple that sold for a whopping $69 million, everyone’s eyes (and crypto wallets) are opening to the baffling new world of […]

Why No Two Website Strategies Should Look the Same

By: Jason Anderson If there was ever a time to dive headfirst into a website design project, 2021 is that time. As stay-at-home guidelines push businesses further into the virtual realm, compelling online touchpoints have never been more critical. Plus, with so many big projects on hold, this unexpected downtime presents a great opportunity to […]

Achieving Success as a Marketing Leader

Prior to the internet becoming mainstream – along with its ability to help marketers draw a clear line connecting campaigns with sales – marketing leaders often struggled to demonstrate the power of brand and its impact on P&L. But as a marketing leader whose professional maturity occurred in the digital era, I’m a firm believer […]

Facilitating Effective Marketing Workshops

In February of this year, we had the opportunity to partner with PlanRVA and Sports Backers to lead a project that would result in the naming of a new trail extending from Ashland to Petersburg, Virginia. In our onboarding process, we learned that the trail would pass through seven jurisdictions within Central Virginia, reinforcing the […]

How much should I be paying for marketing?

Selecting the right marketing partner for your organization is no easy task. First, CMOs must navigate a saturated market of competing full-service agencies, creative collectives and freelance outfits. Once the hurdle of identifying an appropriate partner type is cleared, more questions arise about how to select the right choice from within that subset, how much it […]

How Multi-Channeling Your Message Optimizes Your Impact

Effective marketing is about understanding how, when and where to engage with your target audience.  And the options for doing so are vast, ranging from events and conferences to social media and website interactions. But in light of the current pandemic, many of these options are no longer viable, at least for the immediate future. […]

Client Successes in COVID-19

The COVID-19 outbreak is changing the way people interact with society – from how we work to the way we consume information and goods. In fact, a recent study found that 71% of people say if they perceive that a brand is putting profit over people during this sensitive time, they will lose trust in […]

Why we must sharpen our communication skills during crisis

As marketers, we always talk about the power of words and the need for brands to choose them wisely. But as the world shifts into crisis mode with the onset of the COVID-19 pandemic, words and their consumer impact are heightened and being felt more intensely. And as operations leaders turn their focus towards implementing […]

Dotted Line Named A Top Marketing Firm in Richmond

Each year, Richmond Biz Sense presents a list of top advertising, marketing and public relations firms in the Richmond area.  This year, Dotted Line Collaborations was added to the list as a top marketing firm in Richmond. Find full list here.