Jonathan Goldberg Joins Dotted Line as First ECD

Dotted Line has named Jonathan Goldberg the agency’s first executive creative director. He is tasked with elevating the creative output Dotted Line produces for brands including Worksite Labs, Bon Secours Mercy Health and Shades of Light. A 25-year advertising veteran, Jonathan has served as a senior creative at Ogilvy DC, Mono Minneapolis and Arts & […]

What does happiness in the workplace mean for your agency?

After two-plus years of the pandemic, our world’s relationship to work looks completely different from the way it used to. We have a better understanding of what makes us feel fulfilled on the job and what leaves us feeling high and dry. We’ve learned that a rigid 9-to-5 schedule doesn’t work for everyone. We’ve decided […]

How the search for clarity fueled our latest brand refresh

A lot has changed in the past year for Dotted Line: our size, our clientele, our growing presence in the Richmond marketing space. But one thing that we didn’t expect to change as much as it did was our brand identity. Earlier this year, as we began re-assessing our target audience, we tapped one of […]

Six Ways to Produce Award-Worthy Marketing Content for Clients

Getting to great work starts and ends with a trusting and collaborative relationship. The most memorable modern marketing campaigns (the Geico Gecko or Progressive’s Flo come to mind) are the ones that play off relatable, human interactions and remind audiences a bit of themselves. These and other popular advertising mascots show us that, behind the […]

Winning Ad Themes from the Super Bowl

Winning Ad Themes from Super Bowl 2022

The 2022 Super Bowl featured two unexpected teams that reinvented themselves and evolved throughout the season to get to the big game. Similar to the Los Angeles Rams and Cincinnati Bengals, businesses looking to take advantage of the hype around this perennial celebration of broadcast advertising prowess approached this year a little differently, operating with […]

Scoop creative campaign embodies the spirit of Dotted Line

Last year, Dotted Line began taking steps to expand beyond its business-to-business (B2B) marketing foothold and deepen its business-to-consumer (B2C) portfolio. And when Associate Creative Director Mitchell Jordan and I hopped aboard in January, we came equipped with ideas to help Dotted Line make a real name for itself in B2C. One of our first […]

Dotted Line duo goes from NDP to making an NFT

In a piece featured in Richmond BizSense, Creative leaders Mitchell Jordan and Jason Anderson describe what it was like to start at Dotted Line as a creative team of two and how they continue to push the creative envelope. Read the article below. https://richmondbizsense.com/2021/09/07/creative-qa-dotted-line-duo-goes-from-ndp-to-making-an-nft/ 

Dotted Line Drops Its First Non-Fungible Token

Unless you’ve taken a month-long, off-the-grid vacation, chances are you’ve noticed the massive NFT boom. From coveted “packs” of NBA video clips reminiscent of physical trading cards to a digital collage by graphic artist Beeple that sold for a whopping $69 million, everyone’s eyes (and crypto wallets) are opening to the baffling new world of […]

Introducing Dotted Line’s Creative Department

Jason Anderson and Mitchell Jordan: The Dynamic Duo at the Helm of Dotted Line’s Creative Department As 2020 thrust us into unforeseen campaign revisions and workflow innovations, I took stock of our progress over the past 8 years and reflected on where Dotted Line is headed in the coming 8. The changes and challenges of […]

The Indispensable Blueprint at the Heart of Your Communications

By Mitchell Jordan I challenge you to think of a complex project that doesn’t start with a blueprint. An interior designer would never furnish a house without first consulting the master floorplan, and a novelist can’t delve into character development without at least mapping out a rough table of contents. The same logic applies when […]